Your work is the starting point
A garden transformation, a carefully planned renovation or an expert answer to a seasonal question can become a useful contribution. We look for an angle your business can substantiate and connect it to the audience you want to reach.
What a campaign can include
- A story and audience brief based on your services and goals.
- Project storytelling, expert commentary or an original insight where the evidence supports it.
- Supporting copy, checked quotes and publishable assets.
- Research and outreach to relevant local, regional or specialist publications.
- Reporting on activity, responses, achieved coverage and any links.
From a useful story to relevant coverage
- Agree the brief. We review your services, audience, locations and campaign goals.
- Build the story. We gather original evidence, check claims and prepare a pitch with your input.
- Approach relevant publications. Outreach is shaped around the story and the readers it could help.
- Report on the response. We record outreach, published coverage, any links and relevant referral activity.
You approve the facts, quotes and assets before outreach. A campaign can centre on a project, expert contribution or original insight; the scope is agreed around the evidence you can provide.
What coverage can deliver
Useful editorial coverage can introduce your business to a relevant audience and give people another reason to investigate your work. Where a publication includes a link, it can also bring readers to a useful page on your website. Editors decide whether to publish, what to include and whether to link.
We report actual coverage and links separately from outreach activity. Earned editorial coverage and any separately agreed paid placement are identified clearly in the campaign scope and reporting.
PR, SEO and link building work together
PR focuses on a story and the audience it could reach. SEO helps your own pages answer relevant searches. Link building focuses on useful reasons for other websites to reference you. A campaign may contribute to all three, but its scope and results should be clear.
