Find a story grounded in evidence
A documented community clearance, approved commercial brief or reliable original data may offer an angle. Explain the actual work and role. A cleared-space photograph does not prove where materials went or their environmental impact.
| Angle | Evidence needed |
|---|---|
| Community clearance | Permission, scope and verified outcomes |
| Complex commercial brief | Approved records and contractor role |
| Reuse or recycling insight | Reliable tracking, definitions and reporting period |
| Original business data | Dates, sample, methodology and limitations |
| Expert commentary | Competent contributor and checked facts |
| Business investment | Confirmed details and actual impact |
Choose media around the intended clients
Regional outlets may value community work. Property readers may want the collection process explained. Waste and facilities publications may require commercial or technical context. Do not invent local fly-tipping or recycling trends from a few jobs.
Approve facts and claims
Confirm client, partner and image permissions. Protect household documents and confidential site information. Verify registrations, permissions and exact service roles before mentioning them.
Regulatory stories need current official sources for the relevant UK nation, checked dates and competent review. Do not reuse unverified digital-tracking rollout dates or imply a universal requirement. Environmental claims need records and boundaries; separate actual measurements from estimates.
Agree the campaign and destination
- Choose the audience and objective.
- Gather evidence and assess the angle.
- Approve facts, quotations and assets.
- Prepare a useful project or resource page.
- Approach relevant editors and report outcomes.
Report coverage, mentions, links and available referral activity. Editors control publication and links. Paid distribution and advertorial are separately identified and agreed. Coverage, rankings, AI citations and contracts are not guaranteed.
Your website gives readers a useful destination. Link building has its own scope; organic posting and advertising are separate activities.
Digital PR: tailored proposal
Pricing reflects research, evidence, production, outreach and reporting. It is separate from optional link building from £299 monthly. Ongoing press-office support needs its own scope.
