Find an angle grounded in actual work
A distinctive retrofit, approved design collaboration or carefully explained performance study may offer an editorial angle. Explain the brief, your delivery role and the evidence behind the outcome.
| Angle | Evidence needed |
|---|---|
| New build or retrofit project | Approved scope, constraints and contractor role |
| Lighting or AV design collaboration | Partner credits, permissions and actual contribution |
| Practical planning commentary | Competent contributor and reviewed current facts |
| Measured performance account | Method, period, conditions and limitations |
| Original project data | Source, sample, dates and definitions |
| Showroom or team investment | Verified facts and accurate demonstration context |
Choose publications around the reader
Property and self-build readers may want project planning explained. Design audiences may value collaboration and everyday use. Technology publications need accurate system context. Regional outlets may value a local project or verified investment.
Approve facts and protect the home
Confirm rights for images, client names, quotations and partner credits. Avoid exposing private addresses, floor plans, account details, device identifiers or security arrangements. Anonymised details should not still identify a sensitive property.
Distinguish finished installations from concepts and showroom demonstrations. Compatibility, accessibility, cybersecurity and energy-saving statements need competent review and evidence within the contributor’s expertise. Avoid universal future-proofing or cost-saving promises.
Agree the campaign and destination
- Choose the audience and objective.
- Gather evidence and assess the angle.
- Approve facts, quotations and assets.
- Prepare a useful project or resource page.
- Approach relevant editors and report outcomes.
Report coverage, mentions, links and available referral activity separately. Editors control publication and links. Paid distribution and advertorial are separately identified and agreed. Coverage, rankings, AI citations and installations are not guaranteed.
Your website gives readers a clear next step. Link building has its own scope; social posting, advertising, podcast booking and event representation are separate activities.
Digital PR: tailored proposal
Pricing reflects research, evidence, production, outreach and reporting. It is separate from optional link building from £299 monthly. Ongoing press-office support needs its own scope.
