Find an angle grounded in actual operations
A challenging site brief, verified community contribution or reliable original business data may provide an editorial angle. Explain the problem, service decisions and your actual delivery role. A routine before-and-after photograph may need more context.
| Angle | Evidence needed |
|---|---|
| A complex commercial project | Approved brief, constraints and delivery record |
| Service management insight | Documented process and competent contributor |
| Community work | Verified contribution and partner permission |
| Environmental change | Reliable method and supported outcomes |
| Expert commentary | Relevant expertise and checked facts |
| Original business data | Clear sample, dates, sources and limitations |
Choose media around the buyers
Regional business outlets may value local activity. Commercial property and facilities publications may want operational insight. Specialist sector media need accurate context and relevant expertise. Match the story to the intended audience rather than seek publicity for its own sake.
Approve evidence before outreach
Confirm client permissions, quotations, photographs and partner credits. Verify current credentials. Protect sensitive site, security and personal information. Health, infection-control, chemical, safety and environmental claims need appropriate expertise and supporting evidence.
Do not invent germ studies, absence reductions or sustainability metrics. Before-and-after images do not establish a tested hygiene outcome. Separate observations, estimates and measured results with the method and limits.
Agree the campaign process
- Choose the audience and objective.
- Gather evidence and assess the story.
- Approve facts, quotations and assets.
- Prepare a useful supporting page.
- Approach relevant editors and report actual outcomes.
Track coverage, mentions, links and available referral activity. Editors control publication and links. Paid distribution and advertorial require separate identification and agreement. Coverage, rankings, AI citations and contracts are not guaranteed.
Your website gives readers a credible destination. Link building has its own scope; outbound prospecting, social posting and advertising are separate activities.
Digital PR: tailored proposal
Pricing reflects research, evidence, production, outreach and reporting. It is separate from optional link building from £299 monthly. Ongoing press-office support needs its own scope.
