Find the story within the fabrication work
A finished piece can be visually interesting, but a useful story explains the brief, the challenge and your contribution. A bespoke staircase, carefully coordinated balustrade or unusual architectural detail may provide a starting point when the facts and images are approved.
| Angle | Supporting material |
|---|---|
| Drawing to installation | Approved brief, process images, final photographs and project credits |
| Expert explanation | Named technical contributor and first-hand experience |
| Original workshop insight | Reliable records, dates, sample and limitations |
| Community or heritage project | Confirmed contribution and partner approval |
Choose publications for the intended reader
Architectural features, regional stories and engineering commentary serve different audiences. Build the outreach list around the project and the customers you want to reach. A local decorative commission should not be presented as evidence of industrial production capability.
Keep technical claims specific
Your responsible expert reviews material, process and performance statements. Credentials and compliance claims need verified scope. Environmental or efficiency claims need supporting evidence, and confidential specifications should not enter public outreach.
Reactive commentary can be considered when your team has relevant knowledge and time to approve it. News monitoring and ongoing press-office support must be explicitly included in the brief.
Prepare, approve and approach
- Agree the audience and purpose.
- Gather original evidence and assess the angle.
- Approve copy, quotations, photographs and credits.
- Approach relevant editors and handle agreed follow-up.
- Report coverage, mentions, links and available referral activity.
Editors control publication and whether they include a link. Report earned coverage separately from sponsored placements and social posts. A press release is one format within a campaign, not a promise of coverage.
Connect the story to your capabilities
Give readers a useful project page and a clear route to assess your services. Our Decorative Metalwork Kent website example shows how architectural work can be presented online; it is not a claim of PR coverage or campaign results.
Digital PR: tailored campaign pricing
Scope depends on evidence, story development, assets, outreach and reporting. Photography, video, original research and substantial production are agreed separately where needed. This is a distinct proposal from the link-building service starting at £299 monthly.
