Find a story that adds useful information
A completed commercial lighting project, a community contribution or an expert explanation may provide an editorial angle. Explain the customer’s brief, your role and the outcome rather than relying on a generic announcement.
| Angle | Evidence needed |
|---|---|
| Project story | Approved brief, scope, images and client permissions |
| Expert commentary | Named competent contributor and checked facts |
| Community contribution | Verified activity and partner approval |
| Original project insight | Reliable records, dates, sample and limitations |
Choose the audience and publication
Regional readers, property professionals and electrical trade audiences need different details. Match the story to their interests and provide a useful supporting project or service page. A small local business can have a relevant story without commissioning a large survey.
Keep technical and performance claims grounded
Your responsible expert approves electrical statements. Any savings, safety, environmental or compliance claim needs appropriate evidence and context. Photographs are not a substitute for technical verification. Do not disclose private site information or present a single installation as an industry-wide result.
Distinguish PR from other marketing
Digital PR involves story development and outreach to relevant external publications. Google Business Profile updates, advertising and routine social media activity have separate roles and scopes. A press release is one possible format; editors decide whether to publish or include a link.
- Agree the audience and campaign objective.
- Gather evidence and assess the angle.
- Approve copy, quotations, images and credits.
- Approach relevant editors and handle agreed follow-up.
- Report coverage, mentions, links and available referral activity.
Connect coverage to a clear website
Readers need a way to assess your services after seeing a story. Our KCS Electrical Services website example illustrates the service-led brief; it is not evidence of PR coverage or results.
Report outreach, published coverage and commercial enquiries as separate measures. Paid distribution or advertorial must be separately identified and agreed.
Digital PR: tailored campaign proposal
Pricing depends on story development, research, assets, outreach and reporting. New production, ongoing press-office work and social account management need explicit scope. This is separate from the link-building service starting at £299 monthly.
