Find an angle grounded in actual craftsmanship
A distinctive layout, challenging project constraint or verified restoration may offer an editorial story. Explain the brief, materials, design choices and your role. Specialist heritage, pool or commercial work belongs in a campaign only where genuinely delivered.
| Angle | Evidence needed |
|---|---|
| Distinctive room transformation | Approved brief, materials and photographs |
| Challenging layout or installation | Documented constraints and delivery roles |
| Restoration where offered | Relevant competence and accurate project records |
| Community contribution | Verified work and partner permission |
| Expert commentary | Competent contributor and reviewed information |
| Original business data | Reliable records, dates, sample and limitations |
Choose publications around the audience
Regional outlets may value local work. Interior publications may want layout and material choices explained. Trade readers may need installation context and accurate partner credits. A tiling installer and a national tile retailer have different PR briefs.
Approve evidence before outreach
Confirm permission for customer details, quotations, photographs and supplier names. Verify credentials and manufacturer relationships. Avoid unsupported claims about waterproofing, slip performance, durability or environmental benefits.
Technical comments need review by an appropriately competent contributor. Project costs and programme dates need clear context. Do not invent design trends, market surveys or savings from individual examples.
Agree the campaign and supporting page
- Choose the audience and objective.
- Gather evidence and assess the angle.
- Approve facts, quotations and assets.
- Prepare a useful project or resource page.
- Approach relevant editors and report outcomes.
Report coverage, mentions, links and available referral activity. Editors control publication and links. Paid distribution and advertorial are separately identified and agreed. Coverage, rankings, AI citations and booked jobs are not guaranteed.
Your website gives readers useful project detail. Link building has its own scope; organic posting and advertising are separate activities.
Digital PR: tailored proposal
Pricing reflects research, evidence, production, outreach and reporting. It is separate from optional link building from £299 monthly. Ongoing press-office support needs its own scope.
