Find a story grounded in the project brief
A distinctive design, challenging installation or verified community contribution may offer an editorial angle. Explain the constraints, choices and your actual role. A routine finished-room photograph may need more context.
| Angle | Evidence needed |
|---|---|
| A distinctive home project | Approved brief, design choices and photographs |
| A challenging installation | Documented constraints and actual delivery role |
| A roof transformation | Verified scope and assessment stages |
| Community contribution | Verified work and partner permission |
| Expert commentary | Relevant expertise and checked facts |
| Original business insights | Reliable records, dates, sample and limitations |
Choose publications around the audience
Regional media may value a local project. Home and interior readers may want to understand room use and design choices. Trade publications need accurate system details and contractor credits. Heritage-related work should be described using actual documented approvals and scope.
Approve facts before outreach
Confirm permissions for client details, photographs, quotations and partner credits. Verify credentials and supplier status. Product performance, thermal comfort and property-value claims need supporting evidence and limits.
Planning, regulatory and structural commentary needs current checks and appropriate expertise. Do not invent savings, approval outcomes, product tests or market research. Separate design renders and forecasts from completed work and measurements.
Agree the campaign and destination
- Choose the audience and objective.
- Gather evidence and assess the story.
- Approve facts, quotations and assets.
- Prepare a useful supporting project or service page.
- Approach relevant editors and report actual outcomes.
Track coverage, mentions, links and available referral activity. Editors control publication and links. Paid distribution and advertorial require separate identification and agreement. Coverage, rankings, AI citations and booked projects are not guaranteed.
Your website gives readers a clear destination. Link building has its own scope; social posts, reviews and advertising play separate roles.
Digital PR: tailored proposal
Pricing reflects research, evidence, production, outreach and reporting. It is separate from optional link building from £299 monthly. Ongoing press-office support needs its own scope.
