Find a story in actual delivery
A distinctive project constraint, verified investment or documented community contribution may be useful to an editor. Explain your actual package and contribution within the wider build. A routine excavation photograph needs context before it becomes a story.
| Angle | Evidence |
|---|---|
| Challenging access or sequencing | Approved project records and delivery roles |
| Regional development milestone | Client permission, verified dates and contractor credits |
| Plant or team investment | Confirmed facts and actual business impact |
| Community contribution | Documented work and partner approval |
| Expert commentary | Relevant competence and reviewed information |
| Original project data | Reliable records, sample, dates and limitations |
Match the publication to the buyer
Regional business outlets may value investment and employment stories. Construction and civil engineering readers may need technical project context. Private self-build audiences may prefer an explanation of the process and quotation brief. Choose publications around actual services and intended clients.
Approve facts before approaching editors
Confirm client, main-contractor and partner permissions for drawings, photographs, names and quotes. Verify credentials, performance statements and safety claims. Distinguish your work from design, engineering and other contractors’ responsibilities.
Technical, environmental and regulatory statements need responsible expert review and supporting evidence. Do not invent soil findings, carbon reductions, accident statistics or market trends. Filming and drone assets need separate production scope and appropriate project arrangements.
Agree the campaign and supporting page
- Choose the audience and objective.
- Gather evidence and assess the angle.
- Approve facts, quotations and assets.
- Prepare a useful website destination.
- Approach relevant editors and report outcomes.
Report coverage, mentions, links and available referral activity. Editors control publication and links. PR does not guarantee supplier-list acceptance, awards, rankings or contracts. Paid distribution and advertorial are separately identified and agreed.
The website helps readers assess capability; link building has its own scope. Organic social posting and advertising are separate activities.
Digital PR: tailored proposal
Pricing reflects research, evidence, production, outreach and reporting. It is separate from optional link building from £299 monthly. Ongoing press-office support requires its own scope.
