Explain the investigation, not just the treatment
A case with recorded findings, a distinctive building brief or useful survey expertise can offer an editorial angle. Explain what was investigated, the business’s role, the recommendations and the documented outcome. Avoid treating a single case as proof of a widespread property problem.
| Angle | Evidence needed |
|---|---|
| A property concern investigated | Approved brief, findings and project context |
| Survey versus remedial decisions | Competent expert and accurate process |
| Specialist waterproofing work | Relevant role, specifications and documented outcome |
| Seasonal customer questions | Supported observations and appropriate review |
| Original business data | Reliable records, dates, sample and limitations |
| Expert commentary | Named contributor, expertise and checked facts |
Match the publication to the audience
Regional outlets may value a local project. Property readers may want to understand report choices and assessment. Architectural or trade publications need precise technical context and delivery credits. Survey customers and commercial specifiers have different objectives.
Keep claims supported
Confirm permissions for photographs, customer details, report extracts and quotations. Have the responsible expert approve technical content. Guarantee statements must reflect written terms, not generic industry durations.
Health, housing responsibility, regulatory and environmental claims require relevant expertise and current source checks before publication. Do not invent mould-prevalence data, imply tenant fault or use alarming generalisations to sell treatment.
Agree the campaign process
- Choose the audience and objective.
- Gather evidence and assess the editorial angle.
- Approve facts, quotations, assets and a supporting page.
- Approach relevant editors and handle agreed follow-up.
- Report actual coverage, mentions, links and available referral activity.
Editors control publication and links. Paid distribution and advertorial are separately identified and agreed. Coverage cannot guarantee rankings, AI citations or survey bookings.
Give readers a useful destination
Damp-proofing web design connects readers with accurate services, project evidence and a clear assessment route. Digital PR focuses on external stories and outreach; reviews, social posts, profile updates and advertising have separate roles.
Digital PR: tailored proposal
Pricing depends on research, evidence, production, outreach and reporting. It is separate from optional link building starting at £299 monthly. Ongoing press-office or reputation work requires its own scope.
