Find a story grounded in actual work
A challenging repair brief, coordinated tenancy turnaround or verified community contribution may provide an editorial angle. Explain the starting situation, choices and your actual delivery role. A routine before-and-after photograph may need more context.
| Angle | Evidence needed |
|---|---|
| A challenging repair project | Approved brief and delivery record |
| A coordinated turnaround | Documented scope, stages and contractor credits |
| Community work | Verified contribution and partner permission |
| Seasonal commentary | Relevant expertise and checked facts |
| Reporting or coordination insight | Actual process and competent contributor |
| Original business data | Reliable records, dates, sample and limitations |
Choose publications around the client audience
Regional outlets may value local activity. Landlord and property publications may want operational insight. Trade media need accurate technical context and contractor credits. A single homeowner repair and a portfolio-maintenance service have different audiences.
Approve facts and permissions before outreach
Confirm rights for client details, photographs, quotations and partner credits. Protect tenant information and security arrangements. Verify current credentials and specialist roles. Technical, regulatory, safety and health-related commentary needs current checks and appropriate expertise.
Do not invent failure rates, cost savings, repair trends or survey findings. Separate observations from measured results and explain sample limits. Cosmetic completion alone does not prove hidden defects have been resolved.
Agree the campaign and destination
- Choose the audience and objective.
- Gather evidence and assess the story.
- Approve facts, quotations and assets.
- Prepare a useful supporting page.
- Approach relevant editors and report actual outcomes.
Track coverage, mentions, links and available referral activity. Editors control publication and links. Paid distribution and advertorial need separate identification and agreement. Coverage, rankings, AI citations and booked work are not guaranteed.
Your website gives readers a clear destination. Link building has its own scope; outbound prospecting, social posting and advertising play separate roles.
Digital PR: tailored proposal
Pricing reflects research, evidence, production, outreach and reporting. It is separate from optional link building from £299 monthly. Ongoing press-office support needs its own scope.
