Find a story grounded in the project brief
A distinctive transformation, challenging room layout or verified community contribution may offer an editorial angle. Explain the choices, constraints and your actual role. A routine bathroom photograph may need more context.
| Angle | Evidence needed |
|---|---|
| A distinctive transformation | Approved brief, choices and photographs |
| A challenging layout | Documented constraints and delivery role |
| Material or room-use insight | Competent contributor and supported facts |
| Community contribution | Verified work and partner permission |
| Expert commentary | Relevant expertise and checked information |
| Original business insights | Reliable records, dates, sample and limitations |
Choose publications around the audience
Regional media may value local work. Interior and property readers may want design choices explained. Kitchen, bedroom and bathroom trade publications need accurate technical context and supplier credits. A local fitter and an e-commerce bathroom retailer have different PR briefs.
Approve facts before outreach
Confirm rights for client details, photographs, quotations and partner credits. Verify current credentials and supplier relationships. Technical, environmental, health, ventilation and accessibility commentary needs appropriate expertise and supporting evidence.
Do not invent cost savings, market trends or survey findings. Distinguish observations and design concepts from tested performance and completed work. Detailed personal accessibility information should not be published without appropriate permission and handling.
Agree the campaign and destination
- Choose the audience and objective.
- Gather evidence and assess the story.
- Approve facts, quotations and assets.
- Prepare a useful supporting page.
- Approach relevant editors and report actual outcomes.
Track coverage, mentions, links and available referral activity. Editors control publication and links. Paid distribution and advertorial require separate identification and agreement. Coverage, rankings, AI citations and booked bathrooms are not guaranteed.
Your website gives readers a clear destination. Link building has its own scope; social posting and advertising play separate roles.
Digital PR: tailored proposal
Pricing reflects research, evidence, production, outreach and reporting. It is separate from optional link building from £299 monthly. Ongoing press-office support needs its own scope.
