Build a story around the brief and your contribution
A distinctive room transformation, challenging installation or verified community project may offer an editorial angle. Explain the starting brief, material choices and your role. A routine finished-floor photograph alone may not provide enough context.
| Angle | Evidence needed |
|---|---|
| A distinctive interior | Approved brief, material choices and photographs |
| A challenging preparation brief | Documented conditions and actual installation role |
| A commercial refurbishment | Project scope, access planning and contractor credits |
| Community contribution | Verified work and partner approval |
| Expert commentary | Relevant expertise and supported facts |
| Original business insights | Reliable records, dates, sample and limitations |
Match the publication to the audience
Regional outlets may value local projects or genuine showroom news. Interior and property readers may want design choices explained. Trade and commercial publications need accurate technical or specification context. Homeowner inspiration and commercial contract work have different audiences.
Approve the evidence before outreach
Confirm rights for client details, photographs, quotations and partner credits. Verify supplier relationships and memberships. Environmental, durability, safety, compatibility and performance claims need supporting evidence and relevant limits.
Do not invent product tests, market trends or business statistics. Have the responsible expert review technical commentary. The appearance of a finished room does not itself establish a tested product outcome.
Agree the campaign process
- Choose the audience and objective.
- Gather evidence and assess the story.
- Approve facts, quotations, assets and credits.
- Prepare a useful supporting page.
- Approach relevant editors and report actual outcomes.
Track coverage, mentions, links and available referral activity. Editors control publication and links. Paid distribution and advertorial require separate identification and agreement. Coverage, rankings, AI recommendations and booked installations are not guaranteed.
Your website gives readers a useful destination and clear enquiry route. Link building has a separate research and outreach scope. Social posts, reviews and advertising play different roles.
Digital PR: tailored proposal
Pricing reflects research, evidence, production, outreach and reporting. It is separate from optional link building from £299 monthly. Ongoing press-office support needs its own scope.
