Find a story grounded in actual delivery
A challenging retrofit, a verified community project or reliable original business data may provide an editorial angle. Explain the brief, choices and your role. An installation photograph alone may not be enough.
| Angle | Evidence needed |
|---|---|
| A local retrofit | Approved property brief, design choices and project record |
| A complex installation | Documented constraints and delivery role |
| Post-installation experience | Reliable measured data with dates and assumptions |
| Community work | Verified contribution and partner approval |
| Expert commentary | Relevant expertise and checked current facts |
| Original research | Clear sample, method, dates and limitations |
Choose publications around the audience
Regional outlets may value local work. Home and property readers may want the assessment process explained. Trade and energy publications need accurate technical context. Commercial projects have a different audience from domestic replacements.
Check every claim before pitching
Approve quotations, client details, photographs and partner credits. Verify current certifications and manufacturer relationships. Grant references need current scheme and geographic checks. Running costs, carbon, efficiency and noise claims need supporting evidence and relevant assumptions.
Separate forecasts from measurements and explain their limits. Do not present one property as proof of an outcome for every home, or invent survey findings. Have the responsible expert approve technical commentary.
Agree the campaign and its destination
- Choose the audience and objective.
- Gather evidence and assess the story.
- Approve facts, quotations and assets.
- Prepare a useful supporting project or service page.
- Approach relevant editors and report actual outcomes.
Track coverage, mentions, links and available referral activity. Editors control publication and links. Paid distribution and advertorial need separate identification and agreement. Coverage, rankings and installation enquiries are not guaranteed.
Your website gives readers a clear destination, while link building has its own research and outreach scope. Social posting, reviews and advertising play separate roles.
Digital PR: tailored proposal
Pricing reflects evidence, research, production, outreach and reporting. It is separate from optional link building from £299 monthly. Ongoing press-office support needs its own scope.
