Find an angle beyond a routine project advert
A challenging extension, a restoration brief or a verified community contribution can provide an editorial story. Explain what made the work distinctive, your exact role and what readers can learn. Only pitch specialist work where your business has relevant experience.
| Angle | Evidence needed |
|---|---|
| Difficult access or sequencing | Approved brief, constraints and documented approach |
| Distinctive renovation | Project role, accurate before-and-after story and permissions |
| Community contribution | Verified activity and partner approval |
| Expert commentary | Named competent contributor and checked facts |
| Original project insight | Reliable records, dates, sample and limitations |
Match publications to the reader
Regional audiences may value a place-based project; home and property readers may want an explanation of the brief and result. Trade readers need delivery context and accurate technical detail. A small builder can have a useful story without commissioning a national survey.
Keep claims grounded
Your responsible expert approves technical commentary. Environmental, energy-saving, cost and performance statements need evidence and context. Planning or regulatory commentary should stay within relevant expertise and use checked information, rather than present project-specific advice as a universal rule.
Confirm rights for photographs, client names, quotations and partner credits. Do not invent data or imply a single project proves an industry-wide outcome.
Agree the campaign process
- Choose the audience and objective.
- Gather evidence and assess the angle.
- Approve copy, quotations, assets and a supporting page.
- Approach relevant editors and handle agreed follow-up.
- Report coverage, mentions, links and available referral activity.
A press release is one possible format. Publications control coverage and links. Paid distribution and advertorial are separately identified and agreed.
Connect the story with a useful website
Interested readers should be able to assess your services and relevant work. Our builder web design approach explains that structure; it is not evidence of past builder PR results.
Digital PR involves external story development and outreach. Social posts, Business Profile updates, review collection and advertising have separate roles. Community consultation, crisis management and ongoing press-office work require their own scope. Coverage does not guarantee contracts or AI citations.
Digital PR: tailored proposal
Pricing depends on research, evidence, production, outreach and reporting. This is separate from the optional link-building service starting at £299 monthly.
