Find an angle beyond a product advert
A distinctive property brief, a documented installation challenge or a verified community contribution can offer a useful story. Explain what made the project relevant to readers, the choices considered and your exact role. A routine product photograph alone may not provide an editorial angle.
| Angle | Evidence needed |
|---|---|
| Products chosen for an older home | Approved brief, appearance choices and project context |
| A challenging installation | Documented constraints and your actual contribution |
| A distinctive door or glazing transformation | Accurate before-and-after story and permissions |
| Expert product-selection commentary | Competent named contributor and checked specifications |
| Community project | Verified contribution and partner approval |
| Original business insight | Reliable records, dates, sample and limitations |
Choose media around the intended customer
Regional readers may value a local project. Home and interiors publications may want a story about the property and product choices. Trade outlets need delivery context and precise supplier, fabricator and installer credits. A retail installer’s story differs from a manufacturer’s national brand campaign.
Keep performance claims grounded
Confirm product identity, approved photographs, customer details and partner credits. Energy ratings, thermal performance, security and acoustic claims need supporting information and appropriate limits. Do not treat one customer anecdote as evidence of a universal saving.
Have the responsible expert approve technical comments. Regulatory or grant-related commentary needs current checked information and relevant expertise. Avoid suggesting that a marketing article resolves project-specific requirements.
Agree the campaign process
- Choose the audience and objective.
- Gather evidence and assess the editorial angle.
- Approve facts, quotations, assets and a supporting page.
- Approach relevant editors and handle agreed follow-up.
- Report actual coverage, mentions, links and available referral activity.
Editors control publication and links. A press release is one possible format; paid distribution and advertorial are separately identified and agreed. No publication, ranking, AI citation or installation sale is guaranteed.
Give interested readers a useful destination
Link the story with accurate products, comparable installations and a clear enquiry route. Window and door web design supports this foundation. Digital PR focuses on external stories and outreach; social posts, review collection, Business Profile management and advertising have separate roles.
Digital PR: tailored proposal
Pricing depends on research, evidence, production, outreach and reporting. It is separate from optional link building starting at £299 monthly. Ongoing press-office or reputation work requires its own agreed scope.
