Find a story grounded in real work
A distinctive property brief, verified community contribution or documented business investment may be useful to an editor. A routine before-and-after photograph may need more context. Only promote heritage, high-rise or specialist work within your actual capability.
| Angle | Evidence needed |
|---|---|
| Challenging property brief | Approved scope, constraints and professional approach |
| Community contribution | Verified work and partner permission |
| Local business investment | Confirmed facts and actual impact |
| Expert commentary | Relevant competence and reviewed information |
| Customer-service insight | Reliable records and clearly stated limitations |
| Original business data | Dates, sample, definitions and permissions |
Choose media around the intended customers
Regional outlets may value local activity. Property publications may want practical service context. Facilities readers may need a commercial brief and verified capability. A domestic round and a specialist commercial contractor have different audiences.
Approve facts, images and claims
Confirm client and partner permissions for names, quotations and photographs. Protect private interiors, occupancy and access details. Verify credentials and describe your actual role.
Working-at-height, chemical, environmental and property-performance statements need competent review and supporting evidence. Do not claim cleaner glass produces quantified energy savings without reliable support. A review milestone alone does not prove wider market leadership.
Agree the campaign and supporting page
- Choose the audience and objective.
- Gather evidence and assess the story.
- Approve facts, quotations and assets.
- Prepare a useful project or resource page.
- Approach relevant editors and report outcomes.
Track coverage, mentions, links and available referral activity. Editors control publication and links. Paid distribution and advertorial are separately identified and agreed. Coverage, rankings, AI citations and new customers are not guaranteed.
Your website gives readers a useful destination. Link building has its own scope; organic posting and advertising are separate activities.
Digital PR: tailored proposal
Pricing reflects research, evidence, production, outreach and reporting. It is separate from optional link building from £299 monthly. Ongoing press-office support needs its own scope.
