Find a story grounded in the installation brief
A distinctive transformation, challenging layout or verified community contribution may offer an editorial angle. Explain the choices, constraints and your actual role. A routine kitchen photograph may need more context.
| Angle | Evidence needed |
|---|---|
| A distinctive transformation | Approved brief, choices and photographs |
| A challenging installation | Documented constraints and delivery role |
| A practical layout insight | Competent contributor and supported facts |
| Community work | Verified contribution and partner permission |
| Expert commentary | Relevant expertise and checked information |
| Original business insights | Reliable records, dates, sample and limitations |
Choose media around the audience
Regional outlets may value local work. Interior and property readers may want layout and material choices explained. Kitchen, bedroom and bathroom trade publications need accurate technical context and supplier credits. A local fitter and a national retail brand have different PR briefs.
Approve facts before outreach
Confirm rights for client details, photographs, quotations and partner credits. Verify current credentials and supplier relationships. Distinguish the designer, supplier and fitter roles rather than implying your company delivered every part.
Technical, environmental, performance, cost and property-value claims need supporting evidence and appropriate expertise. Do not invent colour trends, installation data or survey findings. Label design renders separately from completed work and explain any data method and limits.
Agree the campaign and destination
- Choose the audience and objective.
- Gather evidence and assess the story.
- Approve facts, quotations and assets.
- Prepare a useful supporting page.
- Approach relevant editors and report actual outcomes.
Track coverage, mentions, links and available referral activity. Editors control publication and links. Paid distribution and advertorial require separate identification and agreement. Coverage, rankings, AI citations and booked kitchens are not guaranteed.
Your website gives readers a clear destination. Link building has its own scope; social posting and advertising play separate roles.
Digital PR: tailored proposal
Pricing reflects research, evidence, production, outreach and reporting. It is separate from optional link building from £299 monthly. Ongoing press-office support needs its own scope.
