Find an angle grounded in real work
A distinctive project brief, challenging site constraint or verified community contribution may offer an editorial story. Explain the starting condition, accepted scope and your role. Cleaning should not be presented as structural repair or full restoration unless that work is genuinely evidenced.
| Angle | Evidence needed |
|---|---|
| Distinctive surface transformation | Approved photographs, material and scope |
| Challenging commercial brief | Documented constraints and delivery role |
| Community contribution | Verified work and partner permission |
| Expert commentary | Competent contributor and reviewed facts |
| Business investment | Confirmed details and actual impact |
| Original project data | Reliable records, dates, sample and limitations |
Choose media around the audience
Regional outlets may value local work. Property publications may want maintenance context. Facilities readers may need the commercial brief and verified capability. Only feature roofs, heritage surfaces or specialist treatments within actual competence.
Approve facts and assets
Confirm permission for client names, quotes, images and partner credits. Keep before-and-after comparisons honest about timing, lighting and surface wetness. Protect site access and security details.
Safety, chemical, environmental, runoff and surface-performance statements need responsible expert review and supporting evidence. Do not invent contamination data, water savings, accident reductions or market trends. Drone and other production require separate scope and appropriate arrangements.
Agree the campaign and destination
- Choose the audience and objective.
- Gather evidence and assess the story.
- Approve facts, quotations and assets.
- Prepare a useful project or resource page.
- Approach relevant editors and report actual outcomes.
Report coverage, mentions, links and available referral activity. Editors control publication and links. Paid distribution and advertorial are separately identified and agreed. Coverage, rankings, AI citations and booked jobs are not guaranteed.
Your website helps readers assess the service. Link building has its own scope; organic posting and advertising are separate activities.
Digital PR: tailored proposal
Pricing reflects research, evidence, production, outreach and reporting. It is separate from optional link building from £299 monthly. Ongoing press-office support requires its own scope.
