Find a story in actual delivery
A distinctive property brief, challenging access constraint or verified community project may provide an editorial angle. Explain the surface, scope and your role. A visual transformation alone does not prove structural repair or long-term performance.
| Angle | Evidence needed |
|---|---|
| Distinctive property transformation | Approved brief, material and photographs |
| Commercial maintenance project | Verified scope and client permission |
| Challenging site constraint | Documented professional approach and role |
| Community contribution | Confirmed activity and partner approval |
| Expert commentary | Competent contributor and reviewed facts |
| Original business data | Dates, sample, definitions and limitations |
Match the story to the intended customers
Regional outlets may value local projects. Property readers may want method selection and maintenance context. Facilities audiences may need commercial delivery information. Specialist heritage, roof or facade stories require relevant actual capability.
Approve evidence before outreach
Confirm permission for names, quotes, photographs and partner credits. Explain timing, lighting and wet-versus-dry differences in comparisons. Protect access, occupancy and commercial site information.
Safety, chemical, environmental, damp and material-performance statements need competent review and supporting evidence. Do not invent degradation data or present cleaning as a universal remedy for water ingress. Drone and other production need separate scope and appropriate arrangements.
Agree the campaign and destination
- Choose the audience and objective.
- Gather evidence and assess the angle.
- Approve facts, quotations and assets.
- Prepare a useful project or resource page.
- Approach relevant editors and report outcomes.
Report coverage, mentions, links and available referral activity. Editors control publication and links. Paid distribution and advertorial are separately identified and agreed. Coverage, rankings, AI citations and booked jobs are not guaranteed.
Your website helps readers assess the range. Link building has its own scope; organic posting and advertising are separate activities.
Digital PR: tailored proposal
Pricing reflects research, evidence, production, outreach and reporting. It is separate from optional link building from £299 monthly. Ongoing press-office support needs its own scope.
