SEO for your existing website
Already have a functional website you’re happy with? We work on its search visibility, content and enquiry journey. A replacement website is not a condition of working with us.
- Website, keyword and search opportunity review
- Agreed page improvements and relevant new content
- Technical SEO and internal linking
- Google Business Profile optimisation where eligible and in scope
- Search Console monitoring and enquiry reporting
From£499/month
For an existing website. Priorities and deliverables agreed after review.
Request an SEO reviewWe’ll review your website and agree the monthly work before starting.
Local SEO built around the jobs you want
Getting found is useful when the search matches work your business can fulfil. We start with your priority services, the towns you cover profitably and your available capacity. That gives the website a commercial purpose beyond collecting impressions for broad terms.
For tradesmen and tradespeople, customers often combine a service with a place or “near me”. They may compare Maps listings, read service pages and look at projects before asking for a quote. We connect those steps so a potential customer can see what you offer, where you work and why you are a suitable choice.
| Business | Work to prioritise | Customer decision |
|---|---|---|
| Plumber | Boiler installations or planned plumbing | Coverage, credentials and the quotation process |
| Landscape gardener | Complete gardens, patios or planting | Comparable projects, materials and design approach |
| Fencing contractor | Installation, replacement or repairs | Fence styles, access and survey arrangements |
| Automatic gate installer | New gates, automation or maintenance | Suitable systems, installation scope and ongoing support |
What we work on
- Search planning: services, customer language, relevant areas and the questions people ask before choosing a contractor.
- Website content: useful service pages, genuine project evidence, coverage and quotation information.
- Technical foundations: crawlable navigation, clear page titles and headings, appropriate canonicals and indexing checks.
- Local presence: an accurate eligible Google Business Profile, relevant citations and a practical review process.
- Ongoing improvements: internal links, researched pages and updates chosen around the business opportunity.
- Reporting: explain the work completed and review search activity alongside recorded enquiries.
Service and town pages with a reason to exist
Research the language customers use for individual jobs: consumer unit upgrades, closeboard fencing, resin driveways or interior decorating, paired with places you actually cover. Separate installation from repairs where the customer needs and evidence differ.
Each page should explain the work, show relevant projects, answer practical questions and link to the next step. Nearby towns do not automatically need every service duplicated. Retain useful existing addresses, check indexing and make location pages distinctive through genuine local detail.
Build authority with useful information
Cost factors, material comparisons, maintenance advice and project stories can help customers assess an offer. Make the author and business details clear, use descriptive image captions and alt text, and keep photographs appropriately sized. Relevant supplier and local relationships can support discovery; link building is a separate optional service.
Google Maps and the places you serve
Your Business Profile should represent the real business, its services and accurate contact information. We review the profile and how it connects to the website. Genuine reviews and project photographs help customers assess your business; invented locations or keyword-stuffed business names do not belong in the plan.
Maps visibility varies with the searcher's location and the competition. We agree a primary town and sensible nearby coverage rather than promising that listing a county makes you rank everywhere. Explore Google Maps marketing.
SEO and AI search visibility
A customer may start with Google AI Overviews, ChatGPT, Claude or Perplexity. We make key service information accessible, factual and supported by actual projects and business details. Useful answers help customers assess the business wherever they encounter the content.
Google says established SEO practices remain relevant to its AI features, with no special additional optimisation required. Read Google's AI guidance. Other platforms have their own retrieval systems; appearing in a particular answer cannot be guaranteed. See our AI search approach.
Choose your SEO starting point
Local Authority includes a branded website with home, about, contact, project and review sections, plus up to 10 core service pages. Launch coverage is your primary town and up to five nearby areas where genuine coverage and distinct evidence support them.
Ongoing work includes Google Business Profile support, technical and on-page SEO, internal linking, hosting, maintenance and monthly reporting. We choose 8–10 researched new pages each month around commercial relevance. There is no setup fee. First month free with a three-month initial commitment. Months two and three are £499 each (£998 total for the initial three months). From month four, the ongoing website and SEO optimisation plan continues at £499/month on a monthly rolling agreement until cancelled.
Google Ads management and link building are optional, separately priced services. We confirm the trade, area and deliverables before work starts.
Measure progress through enquiries
We review visibility and recorded enquiry activity, then use your feedback on service fit, quotations and won work. A ranking for an irrelevant phrase is less useful than a qualified request from the right town. Tracking can show a form submission; your business still needs to record whether it became a customer.
Read the complete SEO, Maps and AI search guide for the practical foundations.
SEO for your specific trade
Explore how the service applies to your business, with customer intent, project evidence and qualification tailored to your work.
