Find a story grounded in actual delivery
A distinctive transformation, challenging brief or verified community contribution may offer an editorial angle. Explain the starting situation, choices and your actual role. A routine finished-room photograph may need more context.
| Angle | Evidence needed |
|---|---|
| A distinctive renovation | Approved brief, design choices and photographs |
| A challenging project | Documented constraints and delivery role |
| Material or layout insight | Competent contributor and supported facts |
| Community contribution | Verified work and partner permission |
| Expert commentary | Relevant expertise and checked information |
| Original business data | Reliable records, dates, sample and limitations |
Choose media around the intended clients
Regional outlets may value local work. Interior and property readers may want design and room-use choices explained. Trade publications require accurate technical context and contractor credits. A local installation business and a national product brand have different PR briefs.
Approve evidence before outreach
Confirm permissions for client details, photographs, quotations and partner credits. Verify current credentials and manufacturer relationships. Technical, environmental, property-value and regulatory claims need supporting evidence and appropriate expertise.
Do not invent market trends, renovation savings or survey findings. Separate forecasts and design concepts from measurements and completed work. Heritage and approval details should reflect the documented project position.
Agree the campaign and destination
- Choose the audience and objective.
- Gather evidence and assess the story.
- Approve facts, quotations and assets.
- Prepare a useful supporting page.
- Approach relevant editors and report actual outcomes.
Track coverage, mentions, links and available referral activity. Editors control publication and links. Paid distribution and advertorial require separate identification and agreement. Coverage, rankings, AI citations and booked projects are not guaranteed.
Your website gives readers a useful destination. Link building has its own scope; social posting and advertising play separate roles.
Digital PR: tailored proposal
Pricing reflects research, evidence, production, outreach and reporting. It is separate from optional link building from £299 monthly. Ongoing press-office support needs its own scope.
