Find a story grounded in the project
A distinctive restoration, challenging finish or verified community contribution may offer an editorial angle. Explain the brief, choices and your actual role. A routine finished-wall photograph may need more context.
| Angle | Evidence needed |
|---|---|
| A distinctive interior finish | Approved brief, materials and photographs |
| Period-property work | Actual specialist role and documented project facts |
| A challenging rendering project | Assessment, constraints and delivery record |
| Community work | Verified contribution and partner permission |
| Expert commentary | Relevant expertise and checked facts |
| Original business insights | Reliable records, dates, sample and limitations |
Choose publications around the audience
Regional media may value local work. Home and property readers may want design or finish choices explained. Trade publications need accurate systems, methods and contractor credits. Domestic jobs and site subcontracting have different audiences.
Approve facts before outreach
Confirm rights for photographs, client details, quotations and partner credits. Verify current credentials and supplier status. Technical, heritage, safety and health-related commentary requires appropriate expertise and current checks where relevant.
Do not invent product tests, failure rates, drying-time guarantees or survey findings. Distinguish the appearance of a finish from measured performance. Avoid hazardous removal guidance and unsupported damp-cure claims.
Agree the campaign and destination
- Choose the audience and objective.
- Gather evidence and assess the story.
- Approve facts, quotations and assets.
- Prepare a useful supporting page.
- Approach relevant editors and report actual outcomes.
Track coverage, mentions, links and available referral activity. Editors control publication and links. Paid distribution and advertorial require separate identification and agreement. Coverage, rankings, AI citations and booked work are not guaranteed.
Your website gives readers a clear destination. Link building has its own scope; social posting and advertising play separate roles.
Digital PR: tailored proposal
Pricing reflects research, evidence, production, outreach and reporting. It is separate from optional link building from £299 monthly. Ongoing press-office support needs its own scope.
