Find an angle readers can use
A distinctive cleaning challenge, a documented community contribution or a carefully explained material-care question may offer an editorial story. A routine discount is usually an advertisement rather than an editorial angle.
Prepare evidence before pitching
- Approved photographs with comparable views and accurate result descriptions.
- Project context, item or surface and actual cleaning scope.
- A competent spokesperson for material and method questions.
- Verified customer and partner quotations.
- Sources, sample, dates and limitations for any original data.
Do not turn one dramatic photograph into a claim about hygiene, health benefits, allergens or all household fabrics. Performance and environmental statements need substantiation and precise conditions. Public care commentary should avoid unsafe universal treatment instructions.
Choose publications around the audience
Local outlets may value a confirmed community project. Home and lifestyle readers may want practical context about professional assessment and care expectations. Property publications may consider genuine tenancy or commercial project insights.
Secure permission for names, photographs, quotations and partner credits. Protect private addresses and personal records. Do not claim someone else’s work or imply an endorsement that was never agreed.
Give coverage a useful destination
Prepare a project or resource page with clear scope and a relevant enquiry route. Agree the audience, evidence, spokesperson, approvals, outreach and reporting before launch.
Report coverage, mentions, links and available referral activity separately. Editors decide publication and linking. Paid distribution and advertorial are separately identified and agreed. Coverage, rankings, AI citations and bookings are not guaranteed.
Digital PR: tailored proposal
Pricing reflects research, evidence, production, outreach and reporting. It is separate from optional link building from £299 monthly. Ongoing press-office support, social posting and advertising need their own scope.
