Find a distinctive story in real use and design
A thoughtful office layout, an unusual site constraint or a documented community project may provide a useful angle. Explain the brief, choices and your role. Do not turn one customer’s experience into an unsupported trend.
| Angle | Evidence needed |
|---|---|
| Distinctive office or studio | Approved brief, dimensions, design choices and photographs |
| Challenging garden access | Documented constraints and delivery process |
| Material or design insight | Competent contributor and supported facts |
| Community space | Verified work and partner permission |
| Expert commentary | Relevant competence and reviewed information |
| Original customer data | Reliable records, dates, sample and limitations |
Match the story to the audience
Regional outlets may value a local transformation. Home and garden publications may want room use, design and garden integration explained. Specialist trade readers may need construction context. A local installer and a national manufacturer have different PR briefs.
Approve facts and assets
Confirm permissions for customer details, quotations, photographs and partner credits. Distinguish completed rooms from renders. Verify dimensions, materials, roles and any quoted costs or programme dates.
Environmental, thermal, acoustic, property-value and running-cost claims need appropriate evidence and limits. Planning, business-use and residential-accommodation statements require responsible professional review. Avoid blanket claims that a room is automatically suitable or exempt.
Agree the campaign and destination
- Choose the audience and objective.
- Gather evidence and assess the angle.
- Approve facts, quotations and assets.
- Prepare a useful project or resource page.
- Approach relevant editors and report actual outcomes.
Report coverage, mentions, links and available referral activity. Editors control publication and links. Paid distribution and advertorial are separately identified and agreed. Coverage, rankings, AI citations and installations are not guaranteed.
Your website helps readers explore the range; link building has a separate scope. Organic social posting and advertising perform separate roles.
Digital PR: tailored proposal
Pricing reflects research, evidence, production, outreach and reporting. It is separate from optional link building from £299 monthly. Ongoing press-office support needs its own scope.
