Find a story beyond a routine installation advert
A distinctive garden brief, a documented community contribution or an expert explanation can offer an editorial angle. Show what made the installation interesting and what readers can learn, using approved facts and photographs. Only pitch specialist applications where you actually have relevant work.
| Story | Evidence required |
|---|---|
| Challenging residential installation | Brief, access or ground conditions, approach and approved photos |
| Community project | Verified contribution, partner permission and accurate scope |
| Commercial terrace or venue | Client approval, installation role and relevant project details |
| Expert explanation | Named installer, supported technical information and limitations |
| Original customer or project insight | Reliable records, dates, sample size and clear methodology |
Match the angle to the audience
Local readers may care about a community transformation. Landscaping trade readers may want preparation detail and product selection. Property or commercial audiences need the brief, delivery arrangements and use of the space. Choose publications whose readers can use the information.
Keep claims supported and specific
Use supplier documentation and the installer’s approval for technical descriptions. Environmental, safety, durability, drainage or odour claims need evidence appropriate to the exact product and installation. A single garden is not proof of a general environmental benefit or industry-wide result.
Confirm permission for client names, quotations and images, with accurate partner credits. Present original data with its limitations. Do not invent surveys or promise national press for an ordinary project announcement.
What the campaign involves
- Agree the audience and objective.
- Gather evidence and assess the story angle.
- Prepare and approve copy, quotes, photographs and a supporting website page.
- Approach relevant editors and handle agreed follow-up.
- Report coverage, mentions, links and available referral activity.
A press release is one possible format. Editors control publication and whether a link is included. Paid distribution and advertorial are separately identified and agreed.
Connect coverage to a useful website
Readers need a clear service or project destination after seeing a feature. Our related landscaping website example illustrates how evidence and enquiry routes can be organised; it is not a claim of artificial grass PR results.
Digital PR involves external story development and outreach. Routine social posts, Google Business Profile updates and paid advertising have different roles and scopes. Report outreach, published coverage and commercial enquiries as separate measures.
Digital PR: tailored proposal
Pricing depends on the evidence, research, production, outreach and reporting required. Ongoing press-office work, new photography and social account management need explicit scope. This is separate from link building starting at £299 a month.
