Find an angle grounded in actual work
A challenging installation, verified community contribution or useful expert insight may offer an editorial angle. Explain the starting brief, decisions and actual delivery role. A routine repair photograph may need more context.
| Angle | Evidence needed |
|---|---|
| A challenging project | Approved brief and delivery record |
| A shared renovation | Actual scope and contractor credits |
| Community contribution | Verified activity and partner permission |
| Seasonal commentary | Relevant expertise and checked facts |
| Service-process insight | Actual arrangements and competent contributor |
| Original business insights | Reliable records, dates, sample and limitations |
Choose publications around the audience
Regional outlets may value local work. Property readers may want a service issue explained. Trade publications need accurate technical context. Domestic, landlord and commercial work have different audiences.
Approve facts before outreach
Confirm rights for client details, photographs, quotations and partner credits. Verify current credentials and specialist scope. Technical, gas, electrical, safety, health and regulatory commentary needs appropriate expertise and current checks where relevant.
Do not invent failure rates, savings, water-quality results or survey findings. Avoid unsafe repair guidance and claims that a generic tip diagnoses every problem. Separate observed outcomes from estimates and explain data limits.
Agree the campaign and destination
- Choose the audience and objective.
- Gather evidence and assess the story.
- Approve facts, quotations and assets.
- Prepare a useful supporting page.
- Approach relevant editors and report actual outcomes.
Track coverage, mentions, links and available referral activity. Editors control publication and links. Paid distribution and advertorial require separate identification and agreement. Coverage, rankings, AI citations and booked work are not guaranteed.
Your website gives readers a clear destination. Link building has its own scope; social posting and advertising play separate roles.
Digital PR: tailored proposal
Pricing reflects research, evidence, production, outreach and reporting. It is separate from optional link building from £299 monthly. Ongoing press-office support needs its own scope.
