Find the story within the actual work
A distinctive wall, challenging project brief or verified community contribution may offer an editorial angle. Explain your role, the materials, constraints and what readers can learn.
| Angle | Evidence needed |
|---|---|
| Distinctive wall or feature | Approved brief, material information and completed work |
| Extension or new-build package | Exact role, client permission and project context |
| Restoration where genuinely offered | Relevant expertise and reviewed method description |
| Practical planning commentary | Competent contributor and supported observations |
| Original project or enquiry data | Source, sample, dates and limitations |
| Community contribution | Confirmed activity and partner approval |
Choose media around the reader
Regional outlets may value local work. Property readers may want scope, material decisions and assessment explained. Construction publications need clear package roles and coordination context. A routine job needs a useful angle rather than a generic sales announcement.
Approve facts and permissions
Confirm rights for photographs, drawings, customer names, quotations and partner credits. Protect addresses, private records and confidential commercial information. Identify subcontract work accurately and do not claim the whole project.
Structural, heritage, environmental and performance statements need appropriate competent review and evidence. A small collection of jobs does not establish regional demand or national market trends. Public explanations should not invite unsafe investigation or repairs.
Agree the campaign and destination
- Choose the audience and objective.
- Gather evidence and assess the angle.
- Approve facts, quotations and assets.
- Prepare a useful project or resource page.
- Approach relevant editors and report outcomes.
Report coverage, mentions, links and available referral activity separately. Editors control publication and links. Paid distribution and advertorial are separately identified and agreed. Coverage, rankings, AI citations and contracts are not guaranteed.
Your website gives readers a practical next step. Link building has its own scope; social posting and advertising are separate activities.
Digital PR: tailored proposal
Pricing reflects research, evidence, production, outreach and reporting. It is separate from optional link building from £299 monthly. Ongoing press-office support needs its own scope.
