Find a story grounded in the project brief
A distinctive new room, challenging build or verified community contribution may offer an editorial angle. Explain the starting property, constraints, choices and your actual role. A routine completed-room photograph may need more context.
| Angle | Evidence needed |
|---|---|
| A distinctive transformation | Approved brief, design choices and photographs |
| A constrained site | Documented constraints and delivery record |
| A practical room-use insight | Competent contributor and supported facts |
| Community work | Verified contribution and partner permission |
| Expert commentary | Relevant expertise and checked information |
| Original business insights | Reliable records, dates, sample and limitations |
Choose media around the audience
Regional outlets may value local work. Home and property readers may want design choices explained. Trade publications need accurate structural context and professional credits. Local construction projects and national product campaigns have different PR briefs.
Approve evidence before outreach
Confirm rights for photographs, drawings, client details, quotations and partner credits. Verify current credentials. Identify architects, engineers and contractors accurately rather than implying every role belongs to your company.
Planning, structural, safety, cost and property-value claims need current checks, appropriate expertise and supporting evidence. Do not invent approval outcomes, market trends or survey findings. Label renders separately from completed work and explain any data method and limits.
Agree the campaign and destination
- Choose the audience and objective.
- Gather evidence and assess the story.
- Approve facts, quotations and assets.
- Prepare a useful supporting page.
- Approach relevant editors and report actual outcomes.
Track coverage, mentions, links and available referral activity. Editors control publication and links. Paid distribution and advertorial require separate identification and agreement. Coverage, rankings, AI citations and booked projects are not guaranteed.
Your website gives readers a clear destination. Link building has its own scope; social posting and advertising play separate roles.
Digital PR: tailored proposal
Pricing reflects research, evidence, production, outreach and reporting. It is separate from optional link building from £299 monthly. Ongoing press-office support needs its own scope.
