Find a story grounded in actual work
A challenging retrofit, verified community contribution or reliable original business data may offer an editorial angle. Explain the starting brief, choices and your actual role. A routine installation photograph alone may not provide enough context.
| Angle | Evidence needed |
|---|---|
| Local retrofit | Approved property brief, system choices and project record |
| Challenging installation | Documented constraints and delivery role |
| Community work | Verified contribution and partner permission |
| Expert commentary | Relevant expertise and checked facts |
| Measured outcomes | Reliable method, dates, assumptions and limits |
| Original insights | Clear sample and source records |
Match the audience and publication
Regional outlets may value local work. Property readers may need the assessment process explained. Trade publications require accurate system and delivery context. Manufacturer innovations and installer project stories have different briefs; do not imply you developed a product you only installed.
Approve facts before approaching journalists
Confirm client permissions, photographs, quotations and partner credits. Verify current credentials and manufacturer relationships. Funding references need current scheme and geographic checks. Technical, environmental, energy-saving and health-related claims need relevant expertise and supporting evidence.
Separate forecasts from measurements and state the conditions. One property does not establish an outcome for all homes. Do not invent survey results, performance data or urgent funding deadlines.
Agree the campaign and its destination
- Choose the audience and objective.
- Gather evidence and assess the story.
- Approve facts, quotations and assets.
- Prepare a useful supporting project or service page.
- Approach relevant editors and report actual outcomes.
Track coverage, mentions, links and available referral activity. Editors control publication and links. Paid distribution and advertorial need separate identification and agreement. Coverage, rankings, AI citations and booked work are not guaranteed.
Your website gives readers a useful destination. Link building has a separate research and outreach scope; social posting and advertising have different roles.
Digital PR: tailored proposal
Pricing reflects research, evidence, production, outreach and reporting. It is separate from optional link building from £299 monthly. Ongoing press-office support requires its own scope.
