Find an angle grounded in real work
A distinctive workplace installation, verified community project or well-explained dataset can offer an editorial angle. Explain your delivery role and the evidence. A few enquiries do not establish national charging demand.
| Angle | Evidence needed |
|---|---|
| Local installation story | Approved scope, images and contractor role |
| Workplace or fleet project | Client permission, constraints and verified delivery |
| Practical expert explanation | Competent contributor and reviewed facts |
| Original project or enquiry data | Source, sample, dates and limitations |
| Community contribution | Confirmed work and partner approval |
| Service or team investment | Verified facts and actual operational impact |
Choose the audience before the story
Regional outlets may value local work. Property readers may need installation assessment explained. Business and fleet publications need genuine operational context. Advertising to drivers at charge points is a separate media activity from editorial PR for an installer.
Approve claims and protect clients
Confirm permission for names, quotations, photographs and partner credits. Protect addresses, account information and site-security details. State qualifications, scheme status and manufacturer relationships accurately.
Technical safety, charging speed, tariffs, funding and permission claims need current appropriate checks. Explain assumptions behind running-cost comparisons. Do not imply a photograph proves compliance or that one project establishes universal suitability or savings.
Prepare the campaign and destination
- Agree the audience and objective.
- Gather evidence and assess the angle.
- Approve facts, quotations and assets.
- Prepare a useful project or resource page.
- Approach relevant editors and report outcomes.
Report coverage, mentions, links and available referral activity separately. Editors control publication and links. Paid distribution and advertorial are separately identified and agreed. Coverage, rankings, AI citations and installations are not guaranteed.
Your website gives readers a useful next step. Link building has its own scope; advertising and organic posting are separate activities.
Digital PR: tailored proposal
Pricing reflects research, evidence, production, outreach and reporting. It is separate from optional link building from £299 monthly. Ongoing press-office support needs its own scope.
