Find a story grounded in actual work
A distinctive property brief, verified community contribution or documented commercial maintenance project may provide an angle. Explain the scope and your role. A routine gutter photograph may need more context before it becomes editorially useful.
| Angle | Evidence needed |
|---|---|
| Challenging property brief | Approved records, constraints and contractor role |
| Commercial maintenance project | Client permission and verified scope |
| Community contribution | Documented work and partner approval |
| Seasonal expert commentary | Competent contributor and reviewed facts |
| Original business data | Dates, sample, definitions and limitations |
| Business investment | Confirmed details and actual impact |
Match the publication to the audience
Regional outlets may value local work. Property readers may want a clear explanation of assessed maintenance. Facilities publications may need commercial context and verified capability. Avoid generic fear-based promises of damage prevention.
Approve facts and assets
Confirm client and partner permission for names, quotes, photographs and camera footage. Explain what was visible and completed. Protect occupancy, access and security details.
Weather, building condition, safety and water-damage statements need responsible expert review and evidence. Do not invent storm statistics or claim every leak comes from blocked gutters. Keep professional assessment guidance distinct from hazardous DIY instructions.
Agree the campaign and destination
- Choose the audience and objective.
- Gather evidence and assess the angle.
- Approve facts, quotations and assets.
- Prepare a useful project or resource page.
- Approach relevant editors and report outcomes.
Report coverage, mentions, links and available referral activity. Editors control publication and links. Paid distribution and advertorial are separately identified and agreed. Coverage, rankings, AI citations and booked work are not guaranteed.
Your website gives readers a useful destination. Link building has its own scope; organic posting and advertising are separate activities.
Digital PR: tailored proposal
Pricing reflects research, evidence, production, outreach and reporting. It is separate from optional link building from £299 monthly. Ongoing press-office support needs its own scope.
