Choose a clear project offer
Residential renovations and extensions provide visual stories that can help prospective clients understand the work. A commercial campaign needs a defined audience and purpose; social engagement is not evidence that a procurement team is ready to appoint a contractor.
Agree the service, coverage, realistic project scope and next step. Use actual consultation or quotation arrangements rather than invent a discount or a free design service.
Facebook Ads for construction companies
Test a before-and-after from the same project, a contractor explaining the brief or a short case story. Describe the service, your role and the client problem in plain language. Genuine reviews and relevant experience can help people assess the business.
Select an enquiry objective and route appropriate to the campaign. A form submission is an initial contact; qualification establishes whether the project fits.
Instagram Ads for construction companies
Reels can show an approved walkthrough or a stage of the build. Carousels can move from the original brief through progress to the finished work. Stories can introduce a service with a clear invitation to discuss a project.
Credit collaborators, obtain permission for site imagery and distinguish renders from completed work. Use readable vertical creative and keep key information clear of interface overlays. Avoid revealing confidential site or client details.
| Format | Evidence | Next step |
|---|---|---|
| Project walkthrough | Completed space and your contribution | Discuss a comparable project |
| Before and after | Same property, accurate scope | Request an initial conversation |
| Build sequence | Approved progress photographs | Explain project stage and timing |
| Team explanation | Relevant experience and process | Ask about service fit |
Use targeting with realistic expectations
Assess available geography, audience and placement controls against the actual offer. We do not promise precise homeowner status, wealth or procurement authority. Creative and qualifying questions help establish relevance.
Customer audiences and remarketing depend on appropriate data, permissions and eligibility. Review the location and quality of real enquiries as well as platform reporting.
Compare forms, landing pages and messages
Instant forms reduce steps; a website page can explain capability and project scope in more detail. Messages work when someone can manage them. Ask project type, location, stage, timing and contact details, with budget context where useful.
Check delivery, confirmation and the privacy notice before launch. Assign follow-up and record appropriate briefs, meetings and quote progress. Automated nurture, CRM connections and organic social management are separately scoped.
Meta management from £499 monthly
One agreed Facebook and Instagram scope includes planning, setup, copy and creative using approved assets, audience and placement management, enquiry checks, testing and reporting. Spend goes directly to Meta. New filming, photography and substantial landing-page work are separate.
We agree budget around the service and test plan rather than promise a universal daily spend or lead cost. See construction enquiry qualification.
