The best marketing agency for a heat pump installer should help suitable customers understand your services, assess your credibility and request the right next step. A homeowner researching an air-source installation, an existing customer booking a service and a commercial ground-source project are different briefs. Built for Local is our first recommendation for local installers wanting a useful website and ongoing search-led marketing.
This guide compares ten UK-facing agencies and providers with heat pump, heating or renewable-energy offers and relevant projects. Some deliver ongoing marketing; others supply leads or appointments. Choose around actual capability, working areas, survey capacity and the customer journey from first question to commissioned installation.
10 marketing agencies and providers for heat pump installers
| Provider | Potential fit | Published focus | Confirm before choosing |
|---|---|---|---|
| 1. Built for Local | Local installers wanting a website and ongoing search-led marketing | Actual services, genuine coverage, projects, survey routes and optional ads | Agree the offer, technical approvals and enquiry responsibilities |
| 2. JDR Group | Installers comparing a full marketing and sales-support programme | Renewables websites, SEO, content, advertising, CRM and automation | Confirm delivery, software, implementation and comparable heat pump evidence |
| 3. Agilita Digital | Established installers reviewing acquisition and lead handling together | Renewables local SEO, paid media, content, email and CRM workflows | Define execution, response responsibilities, fees and review milestones |
| 4. Digital Toolbag | Heating and renewables firms seeking marketing and sales support | Branding, websites, SEO, social, software and sales management | Confirm geographic exclusivity, platform terms and implemented work |
| 5. POP Marketing CIC | Renewable installers or suppliers comparing sector-focused communications | Heat pump sector strategy, content, websites and digital lead generation | Match the audience and deliverables to your place in the supply chain |
| 6. Welch Marketing | Installers wanting websites, Meta campaigns and follow-up connected | Heat pump websites, SEO, Meta ads, WelchCRM and automation | Review programme costs, software and any guarantee conditions |
| 7. The Web Alchemist | Installers comparing websites, local search and paid acquisition | Heat pump and air-conditioning websites, SEO, Google Ads and conversion work | Confirm property enquiry criteria and technical review of claims |
| 8. Wildtribe | Commercial heat specialists or brands needing strategy and communications | Named ground-source heat pump design project, branding and market education | Distinguish B2B opportunities from domestic survey acquisition |
| 9. Watts Marketing | Installers comparing purchased, telephone-qualified ASHP appointments | Exclusive air-source appointments with stated screening and CRM delivery | Review qualification, rejection rules, pricing and territory availability |
| 10. Lead Pronto | Installers comparing purchased enquiries and branded campaigns | Exclusive ASHP leads, appointment options and brand marketing | Confirm current prices, lead criteria, sharing and rejection terms |
Built for Local appears first as the publisher’s recommendation. The remaining order groups broader installer marketing, sector websites and communications, commercial brand work and purchased acquisition, using published relevance and scope. It is not an independently tested performance league table. Primary information was reviewed on 23 October 2026; each entry links to its source. Confirm availability, fees and comparable evidence directly.
Built for Local — our top choice for local heat pump installers wanting a website and ongoing marketing
Our heat pump marketing starts with actual services, working areas and survey capacity. We distinguish air-source and ground-source installations, servicing, repairs and commercial work where offered. The website should explain your role, assessment process, credentials and what happens after an enquiry.
A website with ongoing local SEO
The Local Authority package combines a branded website, ongoing SEO and agreed Google Business Profile support. There is no setup fee and month one is free with an initial three-month commitment. Months two and three are £499 each, totalling £998 across the initial three months. The plan continues at £499/month from month four until cancelled.
The agreed launch scope includes core website sections, up to ten service pages, a primary town and up to five genuine nearby service areas. Ongoing work develops relevant content, improves existing pages, connects projects and services and supports technical SEO, the local profile, hosting, maintenance and reporting within the agreed plan.
For an active Local Authority partnership, we agree the trade and primary town and do not actively market a direct competitor in that combination. Ownership transfers after the initial commitment and payment of outstanding fees, subject to platform and third-party licensing terms. Cancellation requires seven days’ notice under our terms.
Improve a suitable existing heat pump website
Existing-site SEO starts from £499/month. We review access, technical foundations, service content, local visibility and enquiry routes before agreeing the work. A suitable existing site may need clearer service pages, stronger evidence and technical improvements rather than a complete replacement.
Explain the assessment and installation journey
Useful pages explain the initial discussion, property assessment, design and quotation process, installation and handover within the services actually provided. Customers should understand what a survey includes, who carries it out, any charge and what they receive.
Our website portfolio contains wider trade examples of service presentation and enquiry routes. These are not presented as measured heat pump campaign results. Explore heat pump website design for the relevant approach.
Optional advertising with clear media costs
Google Ads management is £499/month for advertising spend up to £2,000/month. Media is additional and paid directly to Google; management above that level is quoted separately. We agree services, locations, destinations, tracking and any page or setup requirements before starting.
Facebook and Instagram advertising starts from £499/month for one agreed Meta management scope, with media additional and paid directly to Meta. We agree the role of each channel around actual projects, the desired audience and your quotation process. Substantial creative production and wider page development are separately scoped.
Build authority and review useful enquiries
Authority-building management starts from £299/month, with approved external costs additional. Digital PR is tailored around documented projects and genuine expertise. AI search optimisation supports useful, accessible information and evidence, with agreed research and reporting.
We review service, postcode, suitability and progress towards quote requests, site visits, quotations and accepted work. Call answering, qualification, appointments, CRM and follow-up require explicit agreement. The campaign brief should identify who responds while the survey or installation team is on site and who follows up quotations.
2. JDR Group
Potential fit: Installers comparing a full marketing and sales-support programme.
JDR Group publishes a dedicated solar-panel and heat-pump marketing offer, with website design, SEO, content, paid campaigns and CRM-supported follow-up. Its page discusses keeping projects and case studies current and connecting enquiries with a sales process.
Consider it when the website, acquisition and pipeline systems need coordinating. Ask which services are implemented for your heat pump business and which require a wider programme or software subscription. Request comparable evidence rather than treating all-agency client totals or adjacent-sector results as heat pump outcomes. Agree scope, minimum term, media, production, CRM licensing, account access and handover.
Source: JDR Group’s published information.
3. Agilita Digital
Potential fit: Established installers reviewing acquisition and lead handling together.
Agilita Digital publishes renewable-energy marketing for heat pump, solar, battery and EV-charging installers. Its offer connects service-area content and local profiles with Google, Microsoft and social advertising, email follow-up and CRM processes.
Consider it when suitable enquiries are being lost between first contact and survey. Ask which pages, campaigns and operational changes are implemented and who handles day-to-day replies. Confirm current term, media, tools, software and reporting. Request heat pump evidence with dates and survey or installation definitions; a broader renewables offer does not establish a guaranteed enquiry quantity.
Source: Agilita Digital’s published information.
4. Digital Toolbag
Potential fit: Heating and renewables firms seeking marketing and sales support.
Digital Toolbag publishes marketing and sales services for UK heating, HVAC and solar businesses. Its offer includes branding, websites, SEO, social media and software, with its Attract, Sell, Keep approach and geographic partnerships.
Consider it if visibility and the wider sales process both need attention. Ask how the programme applies to heat pump surveys, technical questions, quotations and aftercare. Define the protected trade and area, implementation, team responsibilities and software costs. Request relevant heat pump examples and clarify website ownership, licences, data export and cancellation rather than assuming every tool and service is included.
Source: Digital Toolbag’s published information.
5. POP Marketing CIC
Potential fit: Renewable installers or suppliers comparing sector-focused communications.
POP Marketing publishes a renewable-energy offer explicitly including air-source and ground-source heat pumps. It addresses installers, manufacturers and suppliers, combining marketing strategy, content, digital presence and lead generation.
Consider it where technical information and customer education need a clearer plan. Ask which audience the campaign targets: homeowners, trade partners or commercial decision-makers. Request specific content and implementation deliverables, relevant evidence and outcome definitions. Review funding references against current official guidance rather than assuming older scheme material remains current. Agree fees, media, production, technical approvals, account access and ownership.
Source: POP Marketing CIC’s published information.
6. Welch Marketing
Potential fit: Installers wanting websites, Meta campaigns and follow-up connected.
Welch Marketing publishes a heat pump offer combining websites, SEO, Meta advertising, WelchCRM and automation. Its service themes include air-source and ground-source installations, hybrid systems and servicing, with customer education and enquiry tracking.
Consider it when follow-up and quote progression need coordinating. Ask which services your programme promotes and who approves suitability, grant and savings wording. Its published Growth Engine guarantee has conditions and measures recorded won-work value; review the exact terms, media exclusion and remedy. Request heat pump evidence rather than adopting building or roofing outcomes as equivalent results. Confirm access, content rights and data export.
Source: Welch Marketing’s published information.
7. The Web Alchemist
Potential fit: Installers comparing websites, local search and paid acquisition.
The Web Alchemist publishes websites and marketing for heat pump and air-conditioning installers, including SEO, Google Ads and conversion optimisation. Its sector offer discusses suitability questions, survey enquiries, grant information and customer concerns.
Consider it when the website needs a clearer path from research to a suitable conversation. Ask which pages and tools are built, what ongoing optimisation includes and how campaign exclusions are chosen. A suitability form should support initial triage rather than confirm system design or funding. Request comparable evidence, and agree media, production, software, ownership and technical approval responsibilities.
Source: The Web Alchemist’s published information.
8. Wildtribe
Potential fit: Commercial heat specialists or brands needing strategy and communications.
Wildtribe publishes a Genius Energy Lab project covering marketing strategy, brand development, communications and an educational guide and webinar campaign. The client is a commercial ground-source heat pump design specialist working on large-scale systems and heat networks.
Consider it for a B2B positioning or business-development brief. A design consultant, manufacturer or heat-network business has a different audience and sales cycle from a domestic installer. Ask how the strategy connects with decision-makers and qualified opportunities, and review dated campaign evidence. Agree ongoing delivery, production, PR, sales support, ownership and reporting; resource downloads are not completed installation sales.
Source: Wildtribe’s published information.
9. Watts Marketing
Potential fit: Installers comparing purchased, telephone-qualified ASHP appointments.
Watts Marketing publishes exclusive air-source heat pump appointments generated through its campaigns and qualified by its UK call centre. Its stated screening covers homeowner and property information, current heating, EPC details, outside space and funding expectations.
Consider it when the sales team can work purchased appointments. Ask for current pricing, service areas, the exact qualification script and how unsuitable or cancelled appointments are handled. Telephone screening is not a technical survey or confirmed grant eligibility. Review credit and other screening criteria as the supplier’s commercial conditions, rather than universal installation requirements. Confirm booking, CRM, data access and replacement terms.
Source: Watts Marketing’s published information.
10. Lead Pronto
Potential fit: Installers comparing purchased enquiries and branded campaigns.
Lead Pronto publishes exclusive air-source heat pump leads across England, Scotland and Wales, with pricing from £15 per lead and no retainer for its pay-per-lead model. It also describes appointment options and campaigns under the installer’s brand.
Consider it if purchased enquiries fit your response and survey capacity. Confirm the current price for your area, funding route and criteria, together with replacement and cancellation rules. A standard web enquiry and a qualified appointment have different checks; neither replaces your technical assessment. Review any reported conversion figures with dates and definitions. A starting lead price is not an installation cost or industry benchmark.
Source: Lead Pronto’s published information.
Choose your heat pump services before the channel
Agree the services, customers and outcomes before selecting pages or adverts. A local domestic installation company, a servicing specialist and a commercial design business have different capabilities, resources and sales cycles. Promote only the work your team is equipped to assess and deliver.
| Offer | Customer question | Useful information and next step |
|---|---|---|
| Domestic air-source installations | Could this suit my home and what happens next? | Actual service, assessment process, project evidence and survey request |
| Ground-source heat pumps | Do you handle the project I am considering? | Genuine design/installation role, relevant capability and enquiry route |
| Servicing, maintenance or repairs | Can you look after this system? | Systems supported, service scope, availability and booking |
| Commercial or heat-network projects | Can you support our feasibility or project requirements? | Role, relevant experience, buyer needs and technical discussion |
| Specialist upgrades where offered | Can an existing installation be assessed or improved? | Actual scope, assessment requirements and supporting evidence |
Separate initial qualification from technical suitability
A useful enquiry form can ask for postcode, property type, current heating, approximate project timing, customer role and the service requested. Optional photographs or an EPC reference may help the initial discussion where relevant. Let customers say they are unsure rather than requiring them to diagnose their property or design a system.
An online checker or phone call supports triage. It does not establish heat loss, final equipment sizing, installation design, acoustic or siting acceptability, planning status or grant eligibility. Explain who performs the necessary assessment and what the customer receives. Keep technical conclusions with the responsible competent professional.
Keep grant information current and specific to the nation
Funding information can help customers understand their options, but should have an owner, review date and official source. Do not promise a free installation, automatic approval or a guaranteed grant from a short form. Explain what is indicative and what checks remain.
The Boiler Upgrade Scheme applies in England and Wales; Scotland and Northern Ireland have different support routes. Link customers to the current official information for their location rather than presenting one UK-wide offer. Read the government’s scheme overview. Check eligibility, technology, installer requirements and current terms before publishing a grant amount or offer.
Explain running costs and savings responsibly
Customers may want to understand installation costs, disruption, comfort, controls and running costs. Useful content can explain how the business assesses those questions. Any example should identify the relevant property and system assumptions, comparison, energy prices and period.
A customer case study should not become a universal bill-saving claim. Clearly separate measured performance from estimates, product data and illustrative calculations. Have the responsible specialist approve efficiency, savings, payback, noise and environmental claims rather than importing generic percentages from another website.
Show actual credentials and completed work
State current certifications, memberships and manufacturer relationships accurately, using permitted logos. Describe the specific business and service covered rather than implying that every person, product or project has the same approval. Do not invent MCS status or other credentials to strengthen a landing page.
Project pages can explain the original brief, property context, assessment, agreed work, installation and handover, using customer-authorised photographs and appropriate detail. Label supplier images clearly and check licences. Explain product warranties, workmanship terms and maintenance responsibilities separately.
Match promotion with survey and fitting capacity
Agree who responds, checks service and geographic fit, explains any survey fees, arranges the next step and follows up quotations. A submitted form, qualified conversation, booked survey, completed design and accepted installation are separate stages.
Plan around travel, surveyor availability, design time, supply, installation resources and aftercare. Avoid promising a deadline the team cannot meet. Phone answering, CRM, appointment setting and automated follow-up require explicit responsibility and costs; they are not automatically included in advertising or SEO.
Give commercial customers a distinct route
A facilities manager, developer, housing provider or design partner may need feasibility information, procurement support, relevant references and a technical discussion. That journey differs from a homeowner asking about replacing an existing heating system.
Keep domestic surveys and commercial opportunities distinct in content and reporting. Air-source and ground-source work should reflect the business’s actual role and capability. A commercial guide download can be a useful early step without being counted as a ready-to-install domestic lead.
How the marketing channels can work together
Website, local SEO and Google Business Profile
The website should explain services, real coverage, credentials, projects, assessment and next steps. Local SEO can strengthen relevant service and area information, improve technical foundations and connect useful evidence. Avoid creating near-identical pages for every service and town without a distinct customer need.
Keep Google Business Profile categories, services, hours and contact details accurate. Request honest feedback consistently. Google describes local rankings mainly through relevance, distance and prominence, so a fixed top-three position across every town cannot be promised. Read Google’s ranking guidance.
A service-area business that does not receive customers at its address can hide it and display its service area. Read Google’s address guidance. Do not invent staffed branches or publish a private home address merely for a listing.
Google Ads and paid social
Search advertising can address relevant installation, service and assessment demand. Match searches, adverts and destinations, review actual terms and distinguish enquiries outside your offer. Grant or cost research may be part of a serious buying journey; it should not automatically be excluded.
Facebook and Instagram can introduce real projects, explain the assessment process and support later consideration. Agree creative production, customer permissions, audience and follow-up. Keep any funding or savings claims consistent between the advert, page and response.
Review enquiry postcodes alongside location settings. Google notes that geographic targeting uses several signals and cannot guarantee complete accuracy. Read the location guidance. Check exact current eligibility before proposing Local Services Ads; a related heating category does not establish coverage for every heat pump service.
Referrals, authority and ongoing communication
Genuine relationships with builders, architects, property professionals, suppliers and complementary installers can support the wider presence. Relevant listings, eligible trade profiles and useful technical commentary should describe the real business and its role accurately.
Digital PR can use documented projects and expert-reviewed information. Agree research, production, outreach and external costs, recognising that publishers control coverage and links. Email and CRM can support longer decisions and aftercare, with an agreed workflow, permissions, staffing and software costs.
For AI-search services, ask what research, implemented changes and monitoring are included. Google says normal SEO best practices remain relevant to AI Overviews and AI Mode without special additional optimisation requirements. Read Google’s guidance. No agency controls whether an assistant recommends a business.
What should the first 90 days cover?
- Review the starting point: website, portfolio, local profile, current campaigns, enquiry routes and available evidence.
- Agree priorities: services, customer types, areas, capacity, lead times, budget and responsibilities.
- Prepare the foundations: approved pages and projects, technical fixes, accurate profile details and tested contact delivery.
- Launch agreed activity: publish useful content and start approved campaigns with relevant destinations and clear response arrangements.
- Review suitability and progress: connect contacts with visits, quotations and accepted work, then refine against the evidence.
This is a work framework rather than a guaranteed timetable for enquiries or rankings. A new website, an established installer with project evidence and a heat pump business entering a new region have different starting points. Agree review milestones and what would justify expanding the plan.
Compare fees, ownership and the commercial model
BFL’s Local Authority website and SEO plan is £499/month with no setup fee and the introductory terms above. Suitable existing-site SEO starts from £499/month. Google Ads management is a separate £499/month for media up to £2,000/month; higher spend is quoted separately and media is additional. Authority management starts from £299/month plus approved external costs. We have not obtained matching written quotations from every provider, so competitors are not assigned assumed fees.
Understand what you are buying
A retainer, a lead subscription, a performance programme and consultancy can involve different responsibilities and payment triggers. Ask what will be implemented, what remains with you and whether payment depends on an enquiry, accepted quote or completed paid job. Confirm how duplicates, unsuitable contacts, cancellations and pending decisions are handled.
Separate media, management, setup, website production, creative assets, messaging, CRM and external charges. If exclusivity matters, define the service and geographic area in writing. Confirm minimum terms, notice, accounts, website ownership, content rights and export or transfer arrangements.
Review useful projects alongside enquiry totals
Record the service, postcode, scope, timing, suitability and next step. Separate organic and paid sources where tracking supports it and keep attribution limits visible. Compare the full acquisition investment with accepted work rather than mixing media-only form costs with someone else’s completed-job costs.
For hypothetical arithmetic, £1,000 media plus £499 management totals £1,499 before additional costs. If that produced 20 suitable enquiries, the combined cost would be £74.95 per suitable enquiry. If five became accepted installations, it would be £299.80 per accepted job. These are calculation examples, not heat pump benchmarks or forecasts.
Assess the contribution left after equipment, labour, survey, design and quoting time, travel, subcontractors and other delivery costs. Keep quotation value, accepted work and collected revenue distinct. A full diary is useful only when the work fits the business and can be delivered on suitable terms.
Questions to ask a heat pump marketing provider
- Which installation or servicing offers would you prioritise? Ask for reasons tied to demand, capacity and project economics.
- Can you show relevant heat pump evidence? Check dates, customer type, investment, delivery and outcome definitions.
- What will you implement first? Request specific website, portfolio, profile, campaign and tracking deliverables.
- Who creates and approves the assets? Agree photographs, technical information, customer permissions and credentials.
- How will domestic installations, servicing and commercial work differ? Discuss content, project questions, scheduling and follow-up.
- Who handles enquiry progression? Confirm replies, visits, quotations, pending decisions and CRM costs.
- What is the complete cost and payment trigger? Separate fees, media, production, software and performance charges.
- What do we retain if we leave? Agree access, ownership, licensing, exclusivity and handover.
Our recommendation for local heat pump installers
Choose a provider that can explain your actual services, implement useful marketing and review suitable enquiries with you. Built for Local combines websites, local search and optional advertising around genuine installation and servicing offers. Share your website, preferred work and coverage so we can review the opportunity.
