Define a suitable enquiry before counting leads
Agree the systems you install, equipment you service, coverage and project capacity. New installation, servicing and fault enquiries need different routes. Separate domestic customers from commercial project briefs where both are accepted.
| Information | Purpose |
|---|---|
| Postcode | Check genuine working-area coverage |
| Service required | Separate installation, assessment and servicing |
| Property type and current heating | Prepare for the initial conversation |
| Customer role | Understand ownership and access arrangements |
| Project stage and timing | Plan follow-up and capacity |
| Brief question or requirement | Let the customer explain uncertainty |
A form does not establish property suitability, grant eligibility or a technical design. Let customers be unsure and explain which questions require a qualified on-site assessment.
Build direct acquisition channels
Our monthly service promotes your business through SEO, Google Ads and suitable Meta campaigns. We do not distribute your campaign enquiries to a contractor panel. Customers may independently compare installers.
When comparing bought leads or appointments, check exclusivity, duplicate handling, actual qualification, replacement terms and fees. A telephone-qualified contact is not a completed assessment or won installation. Third-party lead purchases are separate from our management fees.
Follow the considered purchase through to work won
Record contact made, assessment bookings, assessments completed, quotations and accepted work separately. Respond within your stated arrangements and offer a clear next step. Evaluate spend, management fees and surveying effort against suitable work won.
CRM integrations, booking assistants and automated nurture require separate scope. No fixed enquiry volume or universal conversion benchmark is promised.
Heat pump marketing: pricing
Local Authority includes core website sections, up to 10 core service pages and a primary town plus up to five nearby launch areas where genuine coverage and distinct evidence justify them. Each month we add 8–10 pages around your agreed service and location plan, with internal linking, Google Business Profile optimisation, technical SEO, hosting, maintenance and monthly reporting. Topics and the evidence needed are agreed before production.
First month free with a three-month initial commitment. Months two and three are £499 each (£998 total for the initial three months). From month four, the ongoing website and SEO optimisation plan continues at £499/month on a monthly rolling agreement until cancelled. Trade and primary-town exclusivity are agreed before starting. After completing the initial three-month commitment and paying all outstanding fees, content and agreed assets can be handed over, with platform and transfer scope confirmed. Larger campaigns and integrations need separate assessment. Read package and handover details.
