Help interested homeowners understand the next step
Choose one clear offer around a genuine service. Explain the assessment process, project stages or aftercare rather than promise a heat pump suits every home. Social interest needs follow-up before it becomes a survey or installation.
Facebook Ads for heat pump installers
Use a documented installation carousel, an installer introduction or a short explanation of what happens at a property assessment. Identify the actual property context and service area. Only advertise free or fixed-price assessments when those terms genuinely apply.
Choose an instant form, relevant landing page or monitored message route. Ask postcode, service, current heating if known and project timing. Submission does not establish eligibility, suitability or a confirmed booking.
Instagram Ads for heat pump installers
Show an approved installation walkthrough, controls demonstration or a clear explanation of the design stages. Use readable captions and identify genuine equipment. Get permission for customer details, photographs and feedback.
Grant, running-cost, noise and carbon messages need checked facts and context. Distinguish measured data from forecasts. Filming, extensive editing and organic posting are separate scopes.
Qualify through the offer and follow-up
Assess available location controls and actual enquiry postcodes. Interests and demographic signals do not verify property ownership, suitability or budget. The questions and installer conversation establish project fit.
Track contact, assessments, quotations and work won across forms, website requests and messages. Retargeting and customer-list use need appropriate data and measurement arrangements. Automated nurture and CRM integration require separate scope.
Meta management from £499 monthly
One Facebook and Instagram scope covers planning, setup, copy and creative using approved assets, audiences, placements, testing and reporting. Spend is paid directly to Meta. Production, substantial pages and integrations are separately assessed.
