The best Google Ads agency for a heat pump installer should connect actual services with relevant searches, useful pages and a workable assessment process. Domestic installations, servicing and commercial projects need different information. Built for Local is our first recommendation for local installers wanting managed Search connected to their website.
This guide compares ten UK-facing agencies, specialists and acquisition providers with heat pump or renewable-energy offers. It includes account management, packaged advertising and purchased leads or appointments. A published offer establishes something to investigate; it does not independently verify comparative performance.
10 Google Ads agencies and PPC providers for heat pump installers
| Provider | Potential fit | Published focus | Confirm before choosing |
|---|---|---|---|
| 1. Built for Local | Local installers wanting managed Search connected to their website | Actual services, genuine coverage, surveys and installation progress | £499/month management for media up to £2,000; media additional |
| 2. Unavoidable Marketing | Installers comparing a trade-focused Search programme | Dedicated heat pump campaigns, survey pages and outcome tracking | Confirm the implemented scope, fee and heat pump evidence |
| 3. The Web Alchemist | Installers coordinating paid search, pages and customer questions | Heat pump and air-conditioning websites, Google Ads and conversion work | Confirm actual campaign delivery and technical approvals |
| 4. Agilita Digital | Established installers reviewing acquisition and lead handling together | Renewables Google, Microsoft and social ads with CRM workflows | Separate channels, implementation and software responsibilities |
| 5. PositionWorks | Installers comparing a direct UK trade PPC specialist | Dedicated heat pump Search offer, tracking and spend-based plans | Distinguish illustrative data and broader home-improvement evidence |
| 6. boxChilli | Renewables firms comparing domestic and commercial paid acquisition | Green-energy PPC, landing pages and wider website services | Request heat pump evidence and separate channels and buyer types |
| 7. JDR Group | Installers comparing PPC within a wider marketing and sales programme | Heat pump sector marketing, Google Ads, websites and CRM support | Define the paid-search agreement and platform costs |
| 8. Zapo (formerly Get Work) | Installers comparing packaged search ads and CRM options | Heat pump adverts, dedicated landing pages and exclusive enquiries | Separate subscription, included media, software and export terms |
| 9. Lead Pronto | Installers comparing purchased enquiries and branded campaigns | Exclusive ASHP leads, appointment options and brand marketing | Confirm current pricing, lead criteria and rejection terms |
| 10. Watts Marketing | Installers comparing purchased telephone-qualified ASHP appointments | Exclusive appointment generation, call-centre screening and CRM delivery | Review prices, qualification, territory and return conditions |
Built for Local appears first as the publisher’s recommendation. The remaining order reflects published sector relevance and delivery scope, with campaign-management options before packaged acquisition. This is an editorial shortlist, not an independently tested performance league table. Each entry links to primary information reviewed on 23 October 2026; confirm current scope, fees and evidence directly.
Built for Local — our top choice for local heat pump campaigns with clear services and costs
Our Google Ads for heat pump installers starts with your actual services, systems, customer types and working areas. We review the existing account or launch opportunity, agree budget and destinations, check measurement and manage campaigns against that brief.
Promote services you can assess and deliver
Air-source and ground-source installations, servicing, repairs and commercial projects need accurate messages and relevant evidence where offered. Agree the customer, service area, survey capacity and next steps before allocating spend. Keep heat pump research distinct from general boiler breakdown demand where both services are advertised.
Give visitors a useful service and assessment page
Explain the actual scope, credentials, property assessment and quotation route, including any survey charge. Use genuine project evidence and a clear initial enquiry form. New pages, substantial development, creative production, tracking tools and integrations are agreed before starting.
Track suitable requests and quotation progress
We agree call and form measurement and test the enquiry route. A phone-link click is different from a connected call. A submitted form is different from a suitable project or accepted quote. Your feedback on service, postcode, scope, timing and outcome helps assess quality and refine the account.
£499 monthly management, with Google media additional
Google Ads management is £499/month for advertising spend up to £2,000/month. Media is additional and paid directly to Google. Management above that spend is quoted separately. Setup, page production, tracking tools and integrations are agreed before starting.
| Google media | Management | Combined amount before other agreed costs |
|---|---|---|
| £1,000 | £499 | £1,499 |
| £2,000 | £499 | £2,499 |
| Above £2,000 | Quoted separately | Media plus agreed management |
These examples explain the fee structure rather than recommended minimum budgets or predicted enquiries. Confirm applicable VAT and additional requirements in your proposal. The Local Authority website-and-SEO introductory offer is separate from Google Ads management.
Connect paid search with the heat pump website
We also offer heat pump websites, local SEO, Google Maps support and authority building, each with agreed scope. Our portfolio contains wider trade website examples; these are not presented as measured heat pump PPC results.
Qualification, booking assistants, CRM, quoting tools and follow-up require explicit agreement. Establish who checks requests, arranges surveys or repair visits, sends quotations and records outcomes while the survey or installation team is working. Advertising management does not automatically include a staffed sales operation.
2. Unavoidable Marketing
Potential fit: Installers comparing a trade-focused Search programme.
Unavoidable Marketing publishes Google Ads for UK heat pump installers, with campaigns addressing different research stages, landing-page information, survey measurement and later installation outcomes. It describes a quoted flat fee, direct Google media billing and rolling 30-day terms.
Consider it when an account needs a clearer customer journey than a general boiler campaign. Ask which pages and tracking are implemented, what software costs extra and how suitable enquiries are recorded. Request heat pump-specific evidence with costs and dates rather than applying another trade’s results. Agree technical approval, funding references, remarketing and response responsibilities.
Source: Unavoidable Marketing’s published information.
3. The Web Alchemist
Potential fit: Installers coordinating paid search, pages and customer questions.
The Web Alchemist publishes a heat pump and air-conditioning marketing offer including Google Ads, websites and conversion optimisation. Its sector information discusses local enquiries, customer concerns, grant information and the route to a survey.
Consider it where paid traffic and the website need improving together. Ask which services receive the initial budget, who produces pages and how grant and savings statements are checked. Request comparable paid-search evidence and distinguish recommendations from implemented work. Agree media, management, creative, tools, access, licences and ownership, plus who responds to and progresses requests.
Source: The Web Alchemist’s published information.
4. Agilita Digital
Potential fit: Established installers reviewing acquisition and lead handling together.
Agilita Digital publishes renewable-energy marketing explicitly including heat pump installers, with paid media across Google, Microsoft, Facebook and Instagram. Its offer connects campaigns, service information and CRM-supported follow-up.
Consider it when enquiries arrive but the progression to survey is inconsistent. Ask which channels and destinations are justified by your budget and starting point. Request heat pump evidence with dates and suitable-enquiry definitions, and separate paid results from SEO or wider changes. Confirm production, tracking, software, response staffing, current term, fees and account access.
Source: Agilita Digital’s published information.
5. PositionWorks
Potential fit: Installers comparing a direct UK trade PPC specialist.
PositionWorks publishes Google Ads for UK heat pump installers, covering service-based campaigns, targeting, conversion measurement and ongoing review. Its page labels the dashboard as illustrative and identifies its featured client snapshot as broader home-improvement work rather than a heat pump account.
Consider it if you want a specialist account-management proposal. Ask for relevant heat pump evidence, the plan matching your spend and the exact initial term. Review the written improvement-promise conditions and remedy. Confirm page production, call tracking, response responsibilities and handover. Validate proposed budgets and LSA eligibility for your business rather than adopting headline benchmarks or generic examples.
Source: PositionWorks’s published information.
6. boxChilli
Potential fit: Renewables firms comparing domestic and commercial paid acquisition.
boxChilli publishes renewables marketing including paid media for domestic heat pump installers and commercial energy audiences. Its offer covers Google Search, Microsoft and professional platforms, with website and enquiry-measurement services.
Consider it when acquisition sits within a broader renewable-energy programme. Ask how homeowner survey requests differ from commercial feasibility or tender enquiries. Its named solar example establishes adjacent-sector work, rather than measured heat pump PPC results. Request comparable evidence and a clear paid-channel scope, with page production, media, management, technical approvals, integrations and reporting separately defined.
Source: boxChilli’s published information.
7. JDR Group
Potential fit: Installers comparing PPC within a wider marketing and sales programme.
JDR Group publishes solar-panel and heat-pump marketing including managed PPC, websites, content and CRM-supported follow-up. Its wider offer addresses enquiry generation, conversion and sales processes.
Consider it where advertising needs to work with a larger website and marketing plan. Ask for the exact Search scope, services, destinations, technical setup and ongoing review. Request comparable heat pump evidence rather than using agency-wide totals or other sectors as forecasts. Separate media, production, platform licensing and automation costs, and confirm account access, ownership, term and handover.
Source: JDR Group’s published information.
8. Zapo (formerly Get Work)
Potential fit: Installers comparing packaged search ads and CRM options.
Zapo publishes heat pump installation advertising using search engine ads and a dedicated landing page, with exclusive enquiries and related customer-management features. Its wider pricing describes packages with an included advertising allocation.
Consider it when comparing a package with management around your existing website. Ask how much funds media, which services and areas are promoted and what software costs extra. Confirm account access, page licensing, phone-number control, cancellation and data export. Request heat pump-specific evidence rather than treating its company-wide lead-value claim as sector results. An exclusive enquiry is not a booked survey or accepted installation.
Source: Zapo (formerly Get Work)’s published information.
9. Lead Pronto
Potential fit: Installers comparing purchased enquiries and branded campaigns.
Lead Pronto publishes exclusive air-source heat pump leads across England, Scotland and Wales, with pay-per-lead pricing from £15. It also describes appointment options and managed campaigns under an installer’s brand.
Consider it if the acquisition model fits your sales and survey capacity. Confirm the price and criteria for your area, funding route and volume, plus sharing, cancellation and replacement rules. Standard web leads and qualified appointments have different checks. Neither replaces your technical assessment or confirms grant eligibility. Review reported conversion figures with dates and definitions; a starting lead price is not an installation cost or management fee.
Source: Lead Pronto’s published information.
10. Watts Marketing
Potential fit: Installers comparing purchased telephone-qualified ASHP appointments.
Watts Marketing publishes exclusive air-source heat pump appointments generated through its campaigns and qualified by its UK call centre. Its stated screening covers customer and property information, existing heating, EPC details, outdoor space and funding expectations.
Consider it where the sales team can work purchased appointments. Ask for current pricing, areas, the qualification script and the written return or replacement conditions. Telephone screening does not establish technical suitability or grant eligibility. Treat the supplier’s credit and property screens as commercial criteria rather than universal installation rules. Confirm appointment arrangements, CRM access, data handling and how no-shows are managed.
Source: Watts Marketing’s published information.
What should heat pump PPC campaigns promote?
Choose actual services before allocating budget. Review demand in the intended area, the existing account, website, survey capacity and fitting resources. A homeowner comparing installation options, an existing customer needing servicing and a commercial buyer have different requirements.
| Offer | Example theme to validate | Useful page information | Outcome to review |
|---|---|---|---|
| Domestic air-source installations | Air source heat pump installer plus area | Actual scope, assessment, credentials and projects | Suitable survey request |
| Ground-source heat pumps | Relevant ground-source design or installation searches | Genuine role, capability and process | Project discussion |
| Servicing and repairs | Actual heat pump service plus town | Systems supported, scope, availability and charges | Relevant booking |
| Commercial projects | Genuine technology, design or project requirements | Buyer needs, experience and technical role | Commercial opportunity |
| Funding-related research | Current scheme or cost questions relevant to the offer | Dated official references and assessment limitations | Informed initial conversation |
These are themes to validate, not measured search volumes or an instruction to build every possible campaign. Separate budgets, pages and messages where it helps commercial control. A smaller account may need one priority service and a manageable area first, allowing enough activity to assess it.
Review search intent and exclusions carefully
Jobs, courses, DIY installation, unsupported products and unit-only shopping can fall outside an installer’s brief. A heat pump search may also concern a swimming pool or appliance rather than the heating service provided. Review actual terms and enquiry feedback before refining exclusions.
Grant, installation-cost and running-cost research can be relevant buying intent. Do not exclude it automatically or assume everyone asking about funding expects a free system. Agree whether early research deserves paid spend, useful organic information or a later remarketing role within the available budget.
Separate screening from technical suitability
Ask for postcode, customer role, property type, current heating, timing and the service requested. Optional photos or an EPC reference can help the initial discussion where relevant. Let people say they are unsure and avoid requiring them to design a system through a form.
An online checker, web lead or telephone qualification is initial triage. It does not establish heat loss, final sizing, design, siting, planning status or funding eligibility. Explain the assessment required, who carries it out, any fee and what the customer receives.
Keep grants and savings claims accurate
Funding information needs a responsible owner, review date and official source. The Boiler Upgrade Scheme applies in England and Wales; Scotland and Northern Ireland have different support routes. Read the government’s overview. Check current technology, installer and property requirements before publishing an amount or offer.
Do not promise a free installation, automatic grant or universal bill saving from an enquiry form. Any cost, efficiency, payback, noise or environmental claim should identify its relevant assumptions, evidence and period. Keep the advert, landing page and response consistent, with technical approval from the responsible specialist.
Use genuine credentials and project evidence
State current business certifications, individual qualifications, memberships and manufacturer relationships accurately, with permission to use logos. Do not assume every heating badge applies to every heat pump project or invent MCS status to improve conversion.
Show actual installations with customer permission and relevant context. Label licensed supplier imagery. Explain product warranties, workmanship terms and aftercare separately. A commercial project, domestic installation and servicing visit can each demonstrate capability, but should not be counted as the same campaign outcome.
Match geography and response with capacity
Choose areas around travel, survey resources, design time, supply and fitting availability. Agree who responds, checks fit, arranges assessments and follows up quotations. An automated acknowledgement is different from a staffed response or confirmed appointment.
Review real enquiry postcodes alongside settings. Google notes that geographic targeting uses several signals and cannot guarantee complete accuracy. Read Google’s location guidance. A radius or postcode selection is not a perfect lock against out-of-area contacts.
Landlords, housing providers, developers and facilities teams may need different information and scheduling from homeowners. Reflect that in the brief and destination. Do not promise urgent attendance or a report deadline the team cannot fulfil.
How much should a heat pump company spend on Google Ads?
Ask for research into your selected service, target area, competition, existing account and landing page. Agree what the proposed budget can meaningfully test, when evidence will be reviewed and what would justify a change. Another contractor’s national benchmark or overseas campaign does not establish your expected cost.
Compare media, management, setup, page production, tracking software and follow-up systems separately. BFL management is £499/month for Google media up to £2,000/month; higher spend is quoted separately and media is additional. These are BFL’s own fees, not industry averages. We have not obtained matching written quotations from all providers, so this guide does not assign them assumed prices.
Use the same cost and outcome definitions
For hypothetical arithmetic, £1,000 in media plus £499 management totals £1,499 before additional costs. If that produced 20 suitable enquiries, the combined cost would be £74.95 per suitable enquiry. If five became accepted installations, the combined acquisition cost would be £299.80 per accepted job. These are examples of calculation, not forecasts or heat pump benchmarks. A servicing booking, domestic installation and commercial project have different values and timelines; record them separately.
Assess the contribution left after survey, design and quoting time, equipment, labour, travel and other delivery costs. Keep pending quotes visible, and compare outcomes over an appropriate period. A media-only cost per form and a combined cost per accepted job are different measures.
Track suitable enquiries through to useful work
| Stage | Record | Why it matters |
|---|---|---|
| Investment | Media, management and additional agreed costs | Establishes the full acquisition investment |
| Real contact | Relevant connected call or valid form, with duplicates checked | Separates an enquiry from a lighter action |
| Suitability | Service, location, customer context and timing | Shows whether the team can progress the request |
| Progress | Booked/completed assessment, quotation and pending decision | Connects enquiries with operational and sales activity |
| Outcome | Accepted or completed work, value and contribution where available | Helps assess commercial usefulness |
Test forms, delivery notifications, confirmation steps and telephone routes before spending. Agree what counts as a conversion, how repeated events are handled and which actions are only indicators. Where implementation supports it, discuss using later qualified or accepted outcomes in measurement.
Choose who checks new requests while the survey or installation team is working. Automation can acknowledge receipt, but qualification, scheduling, escalation and quotation follow-up need an agreed workflow. Confirm software charges, account access and data export if an agency proposes a CRM or response system.
Search Ads, Local Services Ads and other platforms
Google Search Ads and Local Services Ads are distinct products. LSAs use a pay-per-lead model for eligible services and areas. Check the exact category, job types, location and screening requirements for the individual business before including them. A general heating or HVAC category does not establish eligibility for every heat pump service. Check Google’s UK guidance. An LSA contact is not automatically a qualified survey or accepted installation.
Google’s current badge guidance uses Google Verified, although older pages and screenshots may still say Google Guaranteed or Screened. Check current account requirements rather than assuming a badge seen elsewhere establishes your eligibility. Read Google’s badge guidance.
If calls are important, discuss responsive search ads with call assets, suitable schedules and tested measurement. Google is transitioning standalone call ads to call assets. Read the transition guidance. Ask why Performance Max, Microsoft Ads, Meta or remarketing is proposed, what evidence supports the choice and how each channel’s costs and results will be assessed.
Account ownership and pay-per-lead alternatives
Ask for the advertising account to sit under your business with appropriate agency access, direct visibility of billing and a clear handover process. Agree access to analytics, tracking, landing pages and lead records as well. If a provider supplies software or licensed pages, establish what can be exported and what stops working after cancellation.
Buying heat pump leads is a different model from paying someone to manage your own advertising account. For a pay-per-lead or appointment proposal, ask whether enquiries are exclusive, how service and location are qualified, what makes a lead chargeable and how duplicates or invalid contacts are handled. A booked appointment still needs to become suitable, accepted work. Compare the complete commercial terms against account management rather than treating the headline lead price as the management fee.
What should the first 90 days cover?
- Prepare: agree services, customer types, areas, hours, capacity, budget, access, billing, destinations, tracking and response responsibilities.
- Launch and inspect: check approved ads, search relevance, working forms and calls, and early enquiry suitability.
- Refine: review exclusions, bids, budgets, schedules, geography, messaging and pages against the available evidence.
- Assess outcomes: connect suitable contacts with assessments, quotations and accepted work, allowing for pending decisions and full costs.
Approved ads can begin attracting traffic, but reliable commercial evidence needs enough relevant activity and time for decisions. Agree review points and decisions instead of a guaranteed accepted-job total by a fixed date.
Questions to ask a heat pump Google Ads agency
- Which service would you promote first? Request reasoning tied to demand, capacity and job economics.
- How will installations, servicing and commercial work differ? Discuss budgets, pages, messages and response.
- Can you show comparable evidence? Check dates, services, geography, costs and outcome definitions.
- Who creates and maintains the landing page? Agree content, approvals, tracking and ownership.
- What makes an enquiry suitable? Define service, postcode, context, timing and next step.
- Which platforms are included? Identify Search, eligible LSAs and optional channels separately.
- Who handles enquiries and records outcomes? Confirm staffing, workflow and software costs.
- What do we pay and retain? Agree fees, media, access, terms, notice and handover.
Our recommendation for local heat pump installers
Choose a provider that connects your accepted services with relevant searches, useful pages and a workable response process. Built for Local offers managed Google Ads alongside websites and wider local marketing, with scope agreed around the business. Share your services, area and intended budget so we can review the opportunity.
