The best Google Ads agency for a solar panel installer should help generate suitable enquiries for work the team can deliver profitably. Domestic installations, battery retrofits and commercial PV need different messages, assessment and follow-up. More clicks or cheap forms alone do not establish a useful pipeline.
This guide compares ten UK-facing agencies and providers. Some manage campaigns; others charge for qualifying calls or delivered contacts. We explain those differences so headline prices and mixed-channel cases can be assessed fairly.
10 Google Ads agencies and providers for solar panel installers
| Provider | Potential fit | Published focus | Confirm before choosing |
|---|---|---|---|
| 1. Built for Local | Installers wanting direct Google Ads management around viable projects | Actual solar services, genuine coverage, enquiry tracking and review | Agree campaign delivery, media, pages, access and completed-job reporting |
| 2. Floom Creative | Solar businesses combining Google Ads, creative and landing pages | Solar PPC guidance and named Eco Sun Solutions programme | Separate Google outcomes from SEO, Meta and video activity |
| 3. Panel Reach | Installers comparing pay-per-qualified-inbound-call campaigns | Solar search ads, pages and call tracking at a published call price | Confirm call definitions, entire costs, territorial terms and asset rights |
| 4. Amax Marketing | Installers comparing service-specific solar and battery PPC | Solar Google and Meta campaign proposition with dedicated battery scope | Validate seasonal assumptions and request solar-specific campaign evidence |
| 5. boxChilli | Installers aligning paid search with a rebuilt website and regional SEO | Named Solar Voltaics programme and renewables paid-media offer | Isolate PPC spend and customer outcomes from combined results |
| 6. Hagerty Digital | Solar installers coordinating search campaigns and conversion pages | Named Eden Power Google Ads, Meta, SEO and CRO work | Request Google-only costs and progression beyond quote requests |
| 7. PipelineOS | Installers coordinating service-specific search campaigns and follow-up | Dedicated solar campaign, page and qualification proposition | Separate published planning arithmetic from matched solar results |
| 8. CompareSolar | Installers buying Google Search-generated enquiries | PIN-verified leads shared with up to three installers in total | Confirm price, qualification, duplicates, credits and delivery terms |
| 9. JDR Group | Renewable installers wanting paid search within a wider sales system | Solar-sector marketing, PPC, content and CRM follow-up | Confirm the Google Ads scope and all platform and implementation costs |
| 10. Solvi Digital | Renewables businesses targeting commercial solar buyers | Paid search within a broader B2B marketing programme | Clarify buyer scope and request named solar campaign attribution |
Potential fit is our interpretation of primary information reviewed on 28 October 2026. We have not obtained matched quotations or independently audited campaign returns. A campaign description, shared contact, answered call and installed sale demonstrate different things.
Built for Local — our top choice for dedicated local Google Ads management
Our solar installer Google Ads starts with actual solar services, suitable jobs, coverage and capacity. We agree what makes an enquiry suitable before selecting campaigns.
Management and advertising spend are separate
Google Ads management is £499/month for media up to £2,000/month. Management is paid monthly in advance. Media is additional and paid directly to Google. Higher spend needs a separate management quote. BFL charges no VAT.
The agreed work covers campaign planning, research, ad copy, relevant exclusions, conversion tracking, search-term review and reporting. Agree the actual campaign types, page work, call tracking and integrations before launch. A website rebuild, advanced calculator or CRM implementation should not be assumed within an ad-management fee.
Match the page to the installation enquiry
Explain the domestic PV, battery or commercial services you genuinely provide, viable areas, assessment and quotation factors. Use actual installations, verified credentials and clear contact options. A submitted request should lead to appropriate assessment; it should not automatically confirm system suitability, savings, final price or an available appointment.
Our portfolio shows wider trade website work. We do not present it as a measured solar installer Google Ads case. Your campaign uses your approved services, images and process. Agree who responds, assesses, quotes and follows up; software automation and staffed handling are separate scope decisions.
Add a website and local SEO where needed
The separate website and ongoing local SEO plan is £499/month with no setup fee. The first 30 days are free within a three-service-month commitment, then two £499 periods (£998 total), followed by £499/month until cancelled. This promotion does not make Google Ads management or media free.
The agreed launch includes core business pages, up to ten service pages and a primary town plus up to five genuine nearby areas. Continuing work includes agreed content, local-profile support, internal links, technical SEO, hosting, maintenance and reporting. Suitable existing-site SEO starts from £499/month.
Authority management starts from £299/month plus approved external costs. Facebook and Instagram management is £499/month plus media, with scope agreed. Photography, software, integrations and staffed qualification need explicit agreement.
For an active partnership, we agree the trade and primary town and do not actively market a direct competitor in that combination. Completed website ownership transfers after the initial commitment and outstanding fees, subject to platform and third-party licensing. Seven days’ notice applies under our terms.
Discuss your solar installer Google Ads ↗Floom Creative — Solar businesses combining Google Ads, creative and landing pages
Floom Creative publishes Google Search and wider paid-media management, including keyword intent, exclusions, copy tests, landing-page alignment and conversion tracking. Its solar-specific Google Ads guide discusses targeting, pages and ongoing review.
The 2025 Eco Sun Solutions case reports growth from two weekly leads to five daily leads in three months. It describes SEO, Google and Meta advertising, video and website work together. Request Google-only spend, contacts, qualification and completed installations before treating that headline as a PPC return. Confirm landing-page delivery, production, tracking, media, setup, VAT, ongoing fees and ownership. The sector guide describes an approach; it is not a matched acquisition forecast.
Panel Reach — Installers comparing pay-per-qualified-inbound-call campaigns
Panel Reach publishes £30 per qualified inbound call with no retainer or setup fee. A qualifying call must be a genuine solar enquiry, last at least 60 seconds, arrive during business hours and originate in the agreed service area. It describes one installer per written 10-mile territory.
The offer combines search campaigns, pages, tracking and local support, and states the site remains with the client. Confirm media treatment, billing, invalid-call disputes, number ownership, ad-account access, cancellation and transferable assets in writing. A 60-second conversation is not an attended survey or sale. The page’s savings calculator is illustrative and work examples are offered on request; ask for named dated customer outcomes. Check current Google product eligibility separately rather than assume accreditation automatically unlocks Local Services Ads.
Amax Marketing — Installers comparing service-specific solar and battery PPC
Amax Marketing’s solar page describes Google and Meta campaigns, accreditation-led messaging and a separate battery-storage offer. Its wider PPC service provides a route to discussing management and reporting.
The solar page stresses an autumn demand spike and lower competition for battery terms. Treat these as provider planning assumptions to test against your geography and account data. The featured Burnt Oak Timber example concerns a different industry and organic work, so it is not solar Google Ads evidence. Request a comparable named campaign, original media and management costs, suitable enquiries and installed sales. Confirm current pricing, any spend markup, account control, page implementation, VAT and notice. Only use actual credentials and approved offer claims.
boxChilli — Installers aligning paid search with a rebuilt website and regional SEO
boxChilli publishes renewables paid-media services for domestic and commercial audiences. Its Solar Voltaics case describes a WordPress rebuild followed by local SEO and restructured PPC targeting relevant services and areas.
The case reports 42% organic-session growth and 28 qualified enquiries in one month. Those figures do not isolate a Google Ads cost per lead or installed sale. Ask for the exact period, channel split, conversion definitions, media, management and completed projects. Its selected ranking claims concern organic visibility and should not be used to prove paid performance. Agree Google versus other platforms, technical and page work, publishing, tracking, developer time, setup, VAT and ownership before comparing the quotation.
Hagerty Digital — Solar installers coordinating search campaigns and conversion pages
Hagerty Digital’s Eden Power case describes Google search campaigns for solar and batteries, location focus, call and quote-form tracking and service-specific landing pages. The wider work also includes SEO, Meta and conversion improvements for the Shropshire installer.
The reported over-30% search-impression increase and nearly-10% click increase are visibility measures. They do not establish a Google Ads-only acquisition cost or completed-installation return. Request original dates, paid campaign reports, suitable contacts, attended surveys and installed sales. Confirm website fixes versus new-page production, tracking definitions, media, software, integrations, VAT, management fees, commitment and account ownership. The case is relevant implementation evidence with measurement limits, rather than a forecast.
PipelineOS — Installers coordinating service-specific search campaigns and follow-up
PipelineOS’s solar page describes distinct installation, battery-retrofit, commercial or agricultural and brand activity. It discusses service-aligned pages, exclusions, qualification and the different geography of commercial enquiries.
The page includes budget, lead-cost and margin examples. They are not a named matched solar acquisition case or a national benchmark. Request original solar campaign dates, full costs, customer definitions and completed-project records. Its stated campaign structure, match-type preference and exclusions are proposed choices to evaluate against your services and data. Do not automatically exclude a property or promise payback without competent assessment. The services page states client-owned accounts and assets with media paid directly to platforms; confirm page rights, CRM scope, fees and handover in your agreement.
CompareSolar — Installers buying Google Search-generated enquiries
CompareSolar states that all installer enquiries on this offer originate from Google Search Ads. It verifies access to the submitted phone number with a PIN, matches postcode coverage and supplies each contact to a maximum of three installers, including your business.
This is a bought-lead service, not automatically management of a Google Ads account owned by your installer. A PIN checks number access; it does not establish property consent, technical suitability, available funds or an attended survey. Confirm lead price, shared distribution, consent provenance, duplicates, invalid-contact criteria, credits and pauses. It offers email, Sheets, SMS and API delivery, with setup confirmed in a proposal. Ask for comparable qualification and completed-sale evidence. Do not assume shared leads always fail or that Google sourcing guarantees a sale.
JDR Group — Renewable installers wanting paid search within a wider sales system
JDR Group’s solar and heat-pump offer describes a wider inbound programme with website content, project evidence, multiple channels and CRM-supported follow-up. PPC is one of its listed services, making it relevant when paid enquiries need a clearer sales process.
The sector page outlines delivery rather than a fully specified Google Ads-only solar case. Request comparable original campaign reports, media, management costs, suitable contacts, surveys and installed sales. Confirm whether the proposal includes Search management, landing pages, tracking, CRM configuration or ongoing software administration. Licences, onboarding, migration and sales handling may be separate purchases. Agree account access, customer-record exports, asset rights, minimum commitment and notice. Recording an enquiry is different from delivering an installation.
Solvi Digital — Renewables businesses targeting commercial solar buyers
Solvi Digital’s renewables page describes Google Ads for buyers such as facilities managers, commercial property stakeholders and procurement teams. The wider offer includes SEO, websites, email, LinkedIn and project content across solar, storage and other energy services.
It emphasises industrial and B2B work while also describing residential solar. Confirm which buyer model and deliverables fit your installer. Sector-wide revenue, lead and reach totals are not a named Google Ads-only solar case. Ask for channel-level reports, dates, media and management costs, enquiry definitions, surveys and completed installations. Agree campaign types, geography, page production, CRM integration, creative, VAT, commitment and ownership. A multi-channel proposal needs a clear explanation of which work each fee buys.
Choose the commercial model before comparing the fee
| Model | What you buy | What to clarify |
|---|---|---|
| Managed Google Ads | Agreed work on advertising campaigns | Media, implementation, account access and reporting |
| Pay per qualified call | A call satisfying supplier criteria | Duration, hours, area, genuine intent and disputes |
| Bought leads | Delivered prospect information | Source, shared distribution, qualification and credits |
| Booked or attended surveys | An appointment meeting an agreed definition | Decision-maker, attendance, suitability and remedies |
These are different products. A phone-number PIN verifies access to a number; it does not establish roof suitability or an accepted proposal. A call-duration rule does not establish a completed survey. Confirm the exact billable event and what happens when an enquiry falls outside the brief.
Commercial appointment setting can be a separate route. TNW Marketing publishes qualified attended commercial solar bookings rather than website or brand management. That should not automatically be described as managing your Google Ads account.
Exclusivity usually concerns supplier distribution or a written territory. Prospects may still independently contact other installers. Shared leads and exclusive campaigns both need suitable handling and evidence; neither label establishes a sale.
Plan campaigns around services, buyers and viable coverage
| Theme | Example intent | Scope to confirm |
|---|---|---|
| Domestic PV | Solar installer, installation quote, local service | Actual offer, property enquiry and survey route |
| Battery storage | Battery installation or retrofit | Accepted equipment and compatibility assessment |
| Commercial PV | Commercial, warehouse or agricultural installation | Project scale, geography and stakeholder |
| Related services | Maintenance or EV packages where offered | Separate from unsupported services |
| Brand and comparison | Your company name or relevant comparisons | Incremental value and existing demand |
| Research | Costs, generation and payback questions | Purpose, budget and later customer progression |
These are planning themes, not a requirement for six campaigns. Choose the structure using demand, budget, service differences and reliable tracking. Commercial buyers may search from a head office away from the site. Confirm the installation postcode during qualification rather than assume one small radius fits every solar business.
Agree campaign types, networks, location settings, schedules, bidding and budget limits. A provider should explain what is being tested and how unsuitable enquiries affect decisions. Seasonal claims and national benchmark ranges need validation against your market and account history.
Match types and exclusions need continuing review
Google’s keyword-match guidance explains that exact match can include the same meaning or intent. Phrase and broad matching have different reach, but none establishes suitability. Choose with budget, tracking and observed customer quality, then review actual searches.
Consider irrelevant intent such as jobs, training, wholesale equipment, DIY kits or unrelated cleaning where those are outside the offer. Do not blindly exclude batteries, repairs, finance or grant language if it is relevant to actual services and approved customer information.
Separate research and provider-selection intent where useful, but avoid treating every cost question as either a guaranteed sale or worthless traffic. The destination, offer, follow-up and later outcomes matter.
Check product eligibility and claims
Search Ads and Local Services Ads are different products. If a proposal includes Local Services Ads, verify current UK category, business, area and screening eligibility with Google. Do not treat an accreditation badge as automatic access.
Advertise actual credentials, coverage and capacity. Technical, warranty, generation, savings, finance or incentive statements need accurate evidence, conditions and installer approval. Avoid universal payback, free-installation or zero-bill promises.
Give a solar buyer a useful destination
A good destination explains the advertised service, real working areas, experience and next step. It might be an existing service page or a dedicated campaign page. Relevance, clarity and measured performance should decide, rather than a universal rule about homepages.
Use genuine installation records, permissioned photographs, verified credentials and clear enquiry options. Describe assessment, quotation and timing. An installation image shows work performed; it does not demonstrate measured customer savings.
Ask proportionate initial questions: service, installation postcode, customer role, existing system, timing and useful broad requirements. Allow uncertainty. Energy use or site information may help the next conversation without replacing competent design or suitability assessment.
A calculator should disclose assumptions, estimates and limits, with the installer approving its rules. An illustrative result is not a final quotation or guaranteed return. Do not collect private bills or identifying documents unless the process needs them and appropriate handling is agreed.
Confirm who writes, approves, builds, hosts and maintains pages, tests forms and fixes delivery problems. Advice on a landing page is different from production. New websites, calculators, filming and integrations can be separate fees and have different exit rights.
Track useful contacts through to paid installation
| Stage | Evidence to record | Do not assume |
|---|---|---|
| Advertising | Campaign, spend, query or available source | A click is a qualified buyer |
| Contact | Actual form or connected call and date | A phone tap is an answered conversation |
| Suitable enquiry | Service, site postcode, role, timing and broad fit | Every contact merits a survey |
| Survey and proposal | Booked versus attended, assessment and quote | Attendance or quoted value is revenue |
| Contract and delivery | Acceptance, changes and actual completion | Every signed project completes unchanged |
| Payment and contribution | Collected sums, refunds and complete costs | Revenue equals profit |
Agree conversion actions before launch. Keep passive engagement, forms, phone taps, connected calls and later customer stages distinguishable. Decide which outcomes guide optimisation and which are diagnostic. Deduplicate contacts and record why an opportunity was unsuitable or lost.
Google’s offline measurement guidance explains ways to connect advertising with later outcomes. Confirm supported implementation, data handling, access and tested definitions before relying on imported stages. A CRM entry or survey booking alone is not completion.
Assign response, qualification, survey, proposal and follow-up duties. Automation can acknowledge an enquiry and gather approved facts. It should not invent compatibility, guaranteed savings, finance approval or available survey times. Staffed handling is a separate scope decision.
Read solar PPC cases by channel and outcome
| Example | Published evidence | Comparison limit |
|---|---|---|
| Eco Sun Solutions — Floom | A combined SEO, Google, Meta and creative programme | Request Google-only media, customer stages and full costs |
| Solar Voltaics — boxChilli | Website rebuild, organic sessions and enquiry total | The combined programme does not isolate paid acquisition cost |
| Eden Power — Hagerty | Google campaigns and pages alongside SEO and Meta | Search-visibility figures are not a PPC return |
| Panel Reach | Published call model and definitions | Request named dated acquisition and installed-sale records |
| CompareSolar | Published source, PIN and sharing process | Distribution and number access do not establish suitability |
Keep dates, geography, service mix and conversion definitions attached to each result. Organic clicks, Maps positions, Meta forms and Google Search enquiries answer different questions. Do not use SEO Dons organic case figures or an unrelated overseas dollar-denominated result as a UK solar Google Ads benchmark.
Request original reports, media and management fees, page and software costs, valid contacts, attended surveys, completed installations and collected payments. Distinguish observed outcomes from models using assumed conversion rates.
A selected success, provider-wide lead total or illustrative calculator is not a forecast. A low cost per form can coexist with poor project economics. Agency badges and sector pages can support a shortlist but do not replace comparable evidence.
Compare management, media and total acquisition cost
BFL management is £499/month for media up to £2,000/month, paid monthly in advance. Media is additional and paid directly to Google. Higher media spend needs a separate quote. BFL charges no VAT.
Compare setup, campaign work, pages, call tracking, software, integrations, creative, follow-up and VAT across proposals. A monthly fee, charge per qualified call and bought-contact price are different scopes. Obtain written confirmation of what is included and any minimum commitment.
For an arithmetic example, £1,500 media plus £499 management totals £1,999 before extras. If that produced 20 suitable enquiries and four completed paid installations, the cost would be £99.95 per suitable enquiry and £499.75 per installation. These are assumptions, not predicted solar performance.
Compare with contribution after equipment, labour, surveys, travel, access and other delivery costs. Include time spent on unsuitable contacts and recognise that commercial decisions may take longer. There is no universal lead-to-sale percentage or fixed click count per installation.
Agree access, ownership and exit
Confirm ad-account ownership, billing access, tracking numbers, page rights, domain control, source data and customer-record exports. A supplier-owned lead system differs from an agency working in an account you own. Agree what transfers and what stops.
Define territory, service exclusions, duplicates, invalid contacts, credit windows and cancellation. A supplier guarantee needs exact conditions and remedy; it is not a Google-issued promise of installations.
BFL’s separate website plan has its own commitment and ownership terms. Completed ownership transfers after the initial commitment and outstanding fees, subject to licensing. Hosting or maintenance can continue separately under the terms; ongoing SEO ends with the main plan.
Paid advertising, organic search, authority building and external AI visibility research are separate activities. Buying ads does not guarantee organic recommendations. Agree any authority or digital PR work separately.
Agree a practical launch and review plan
- Choose actual services, buyers, viable areas and capacity.
- Review account history, searches, pages and enquiry handling.
- Agree campaign delivery, media, production and tracking costs.
- Test enquiry delivery and define qualification and customer stages.
- Review suitable enquiries, delivery, payment and complete acquisition costs.
Questions to ask a solar PPC provider
- Are we buying management, calls, contacts or attended surveys?
- Which cases isolate Google Ads from other activity?
- What are the dates, full costs and customer-stage definitions?
- Which campaign and page changes will you implement?
- Who approves technical, savings and credential claims?
- Which media, software and follow-up costs are extra?
- Who owns the accounts, pages, numbers and records?
- How do territory, credits, cancellation and handover work?
Research note: six supplied searches informed these topics. Primary provider and platform information was reviewed on 28 October 2026, including indexed primary information where retrieval was limited. Provider reports are not independently audited. Selected cases, calculator outputs and planning examples are not forecasts. Built for Local publishes this guide and offers related services.
