Choose one clear offer
A domestic PV assessment, battery-storage discussion and commercial project need different messages. Explain actual coverage, assessment and next steps without suggesting that interest confirms technical suitability.
Facebook Ads for solar panel installers
Test an approved project image, customer account or short team explanation. State whether the next step is a quotation discussion or survey. Use a monitored message route, instant form or relevant website page, then assess actual contact and project fit.
Ask postcode, project type, customer role, existing system and timescale. Energy usage may help, with an unsure option. Available audience signals do not verify home ownership, buying intent or a suitable roof.
Instagram Ads for solar panel installers
Use approved installation footage, a project walkthrough or a carousel explaining an actual proposal. Include readable captions and protect addresses, account details and customer privacy. A before-and-after roof image shows installation work; it does not demonstrate measured savings.
Label estimates clearly and substantiate any performance claims. Do not imply everyone qualifies for a grant, free installation, finance or zero bills. Current terms and eligibility need checking before related copy is approved.
Follow up through the decision process
Compare creative and enquiry routes using valid contact, assessments, proposals and completed installations. Retargeting and customer-list use need appropriate data arrangements. Automated nurture, CRM connections, filming and substantial editing require separate scope.
Meta management from £499 monthly
One Facebook and Instagram scope covers planning, setup, copy and creative using approved assets, audiences, placements, testing and reporting. Spend is paid directly to Meta. New production, substantial pages and integrations are separately assessed.
