Explain the service rather than imply a contract
A site walkthrough or team introduction can help buyers understand your company, but a video view is not a qualified outsourcing opportunity. Agree whether the campaign introduces capability, shares a resource or invites a service discussion.
Hard services, workplace support and integrated delivery need messages that reflect the actual offering. Avoid generic promises of universal compliance, guaranteed savings or instant contract mobilisation.
Facebook Ads for facilities management companies
An approved contract example, client testimonial or manager introduction can explain the requirement, your role and the evidence behind an outcome. Keep the message commercial where the service is commercial.
Forms can ask for site region, building type, services required, approximate site numbers and contact role. Let prospects indicate uncertainty and distinguish early research from a defined procurement request.
Instagram Ads for facilities management companies
Short team videos, service sequences and clearly explained before-and-after material can make the delivery understandable. Describe the actual service and period rather than treat a tidy lobby as proof of whole-building performance.
Obtain site, client, staff and image permissions where relevant. Do not expose access arrangements, security systems, live dashboards or personal information for visual impact. Technical claims and depicted activities need suitable review.
Review audience fit and retargeting eligibility
An audience label does not verify procurement authority or prove someone has a contract under review. Available targeting and placements should be assessed for the actual campaign and real delivery region.
Retargeting and customer-list audiences require appropriate data, permissions, platform eligibility and sufficient audience size. They are not automatically available or essential for every local provider.
Plan the response route
Agree who monitors enquiries and how they pass to business development. An acknowledgement should not be confused with the service response promised under an operational client contract.
Report valid contacts, qualified requirements and known outcomes separately from views and clicks. Organic posting, support inboxes and repeated sales follow-up are separate activities unless included. Search advertising may complement Meta where demand and budget support it.
One combined Meta scope from £499/month
Facebook and Instagram share an agreed management scope. Ad spend is additional and paid directly to Meta. The proposal sets campaigns, creative preparation, tracking, reporting and terms.
Filming, specialist photography, extensive editing, organic management, CRM setup and sales follow-up are separately identified. Enquiry volumes, costs and contract values cannot be guaranteed.
Local Authority for facilities management companies
Build your local presence with a website, ongoing SEO and Google Business Profile optimisation. Facilities management companies serving commercial occupiers, property managers and estate teams in a defined region can use our Local Authority package, with trade and primary-town exclusivity agreed before starting.
First month free. No setup fee. Initial three-month commitment. Months two and three are £499 each: £998 total for the initial three months. From month four, the website and ongoing SEO optimisation plan continues at £499/month on a monthly rolling agreement until cancelled.
- Core website sections and up to 10 core service pages, or agreed improvements to a suitable existing website.
- Your primary town plus up to five nearby genuine service areas at launch.
- 8–10 researched pages or agreed content improvements each month around relevant services, locations and project evidence.
- Google Business Profile optimisation, internal linking, technical SEO and monthly reporting.
- Hosting and maintenance included while the main plan remains active.
After completing the three-month commitment and paying outstanding fees, you retain ownership of the agreed website content and assets, with handover subject to the platform and licensing terms. Give at least seven calendar days’ written notice before renewal to cancel. After cancellation, hosting only is £20/month, or hosting with ongoing minor maintenance is £50/month; SEO and marketing stop. These are alternative support options, not additional charges while the main plan is active.
Wider regional or national campaigns, extensive evidence production and specialist integrations are separately assessed. Google Ads, Facebook and Instagram Ads, link building and digital PR are optional additional services with separate fees. Advertising spend is paid directly to the relevant platform. See Local Authority details and full terms.
