Give social campaigns a specific role
A completed installation, an engineer introduction or a clearly defined maintenance offer can help commercial buyers understand the business. A social feed is a different setting from an urgent repair search, so the campaign needs a purpose of its own.
We agree the service, geography and desired next step before choosing creative. Awareness and project interest should not be presented as confirmed maintenance contracts.
| Theme | Useful material | Next step |
|---|---|---|
| Cold room project | Approved progress and completion images with your role explained | Read the project or discuss an installation |
| Maintenance service | A real example of the agreed service scope | Ask about site suitability |
| Engineer introduction | Named staff and verified expertise | Learn about the service team |
| Equipment replacement | Accurate project context and supported options | Request an assessment |
Make the commercial audience clear
The wording and imagery should speak to businesses using refrigeration, rather than attracting household appliance repairs. Use actual work and explain the premises or equipment type being discussed.
We review the targeting options currently available in the account. A particular job title, interest or lookalike audience is not promised to exist or outperform alternatives. Geography and enquiry quality help assess whether the campaign is reaching suitable people.
Use factual offers and approved claims
A maintenance check, survey or replacement consultation can be promoted only on terms your business can deliver. State any charge, limitation or eligibility clearly.
Do not invent downtime costs, savings percentages or rebates. If a project has measured performance evidence, explain the baseline and conditions rather than implying every customer will achieve the same result.
Connect the advert to a manageable enquiry
A form may ask for business location, service type and a short equipment description. The response process should explain when someone will review the request and whether urgent faults require a direct service call.
Any remarketing, tracking or customer-list activity is reviewed for permissions, consent, platform rules and technical access. Existing customer details are not uploaded automatically.
Assess results beyond engagement
Video views, clicks, enquiries and qualified opportunities are different outcomes. Reporting should explain what can be measured and acknowledge when a customer returns through search or another route.
Organic posting, on-site filming and daily comment moderation are separate services unless included in the proposal.
Facebook & Instagram management: from £499/month
One combined Meta management scope, with advertising spend additional and paid directly to Meta. New filming, production, organic posting and additional landing-page work are separately identified.
Local Authority for commercial refrigeration companies
Build your local presence with a website, ongoing SEO and Google Business Profile optimisation. Commercial refrigeration companies serving restaurants, retailers and commercial site teams in a defined region can use our Local Authority package, with trade and primary-town exclusivity agreed before starting.
First month free. No setup fee. Initial three-month commitment. Months two and three are £499 each: £998 total for the initial three months. From month four, the website and ongoing SEO optimisation plan continues at £499/month on a monthly rolling agreement until cancelled.
- Core website sections and up to 10 core service pages, or agreed improvements to a suitable existing website.
- Your primary town plus up to five nearby genuine service areas at launch.
- 8–10 researched pages or agreed content improvements each month around relevant services, locations and project evidence.
- Google Business Profile optimisation, internal linking, technical SEO and monthly reporting.
- Hosting and maintenance included while the main plan remains active.
After completing the three-month commitment and paying outstanding fees, you retain ownership of the agreed website content and assets, with handover subject to the platform and licensing terms. Give at least seven calendar days’ written notice before renewal to cancel. After cancellation, hosting only is £29.99/month, or hosting with ongoing minor maintenance is £50/month; SEO and marketing stop. These are alternative support options, not additional charges while the main plan is active.
Wider regional or national campaigns, extensive evidence production and specialist integrations are separately assessed. Google Ads, Facebook and Instagram Ads, link building and digital PR are optional additional services with separate fees. Advertising spend is paid directly to the relevant platform. See Local Authority details and full terms.
