Give the campaign one clear project offer
An extension, a renovation and a new build have different customers and questions. Start with a service you want to quote and actual project evidence. Explain the working area and next step without implying every viewer is ready to begin immediately.
Facebook Ads for builders
Test a before-and-after transformation, an introduction from the project lead or a carousel explaining a completed brief. Use genuine feedback with permission and accurate claims about experience. Advertise design consultations only if the business actually provides them under the stated terms.
Choose a Leads campaign with a suitable instant form, website destination or monitored message route. Ask project type, location, stage and timing, with enough context for your team to decide the next step.
Instagram Ads for builders
A short walkthrough can explain a completed extension or renovation. A carousel can move from the brief through construction stages to the finished space. Use readable captions and explain your role rather than present another contractor’s work as your own.
Get permissions for names, photographs and testimonials. New filming and extensive editing are separately scoped. Show project work through normal approved arrangements rather than stage unsafe site activity for content.
Use qualification to establish suitability
Assess available location controls and check actual enquiry locations. Age, interests or a wealthy postcode do not verify homeownership or project budget. The offer and form help establish the brief and stage.
Compare instant-form, website and message requests against real conversations and quotes. Retargeting may be assessed where appropriate to the audience and agreed measurement, rather than assumed necessary for every campaign.
Review opportunity quality
Track suitable requests, contact made, meetings, quotations and accepted work. Low form costs may hide early ideas or unsuitable projects. Use feedback to refine creative and questions. Set budgets around opportunity and capacity rather than adopt a fixed daily benchmark.
Meta management from £499 monthly
One Facebook and Instagram scope covers planning, setup, copy and creative using approved assets, audience and placement management, testing and reporting. Spend is paid directly to Meta. Organic posting, new production, substantial pages and automated nurture are separately scoped.
