METALWORK & FABRICATION

Lead Generation for Metalwork Companies

Generate and qualify enquiries for bespoke metalwork and fabrication. Match project requests to your capabilities, working area and quotation process.

A useful enquiry starts with a suitable project

More form submissions are only useful if the work fits your business. Agree the products, minimum practical scope, location, supply or installation options and current capacity before planning lead generation.

Qualify by project type
EnquiryUseful first questions
Gate or railing installationLocation, approximate dimensions, style, timing and site photographs
Architectural packageProject stage, drawing availability, your required role and programme
Industrial RFQMaterial, process, quantity, specification and delivery requirements
Repair or alterationExisting item, problem, access and whether this work is offered

Build a route through your own business

Organic search, paid search and suitable Meta campaigns should direct prospects to a page that explains the relevant service. Enquiries from your own-brand campaigns are not resold by us to a panel, although customers may independently contact competitors.

Make requesting a quote straightforward

Ask for enough information to route the request without demanding a complete technical specification from a homeowner. Commercial buyers may already have drawings; offer an agreed way to provide them after initial contact. Secure uploads, CAD handling and CRM connections require separate scope.

Confirm receipt and assign someone to assess service fit and the next step. Distinguish early design discussions, tender requests and ready-to-order work. Technical suitability and final pricing remain with your estimating team.

Measure what progresses to a quotation

Record enquiry source, suitable scope, contact made, survey or technical discussion, quote issued and outcome. Industrial RFQs can involve a longer approval process than a small residential installation. Report pipeline value separately from accepted orders and revenue.

A low cost per submission can hide irrelevant repairs, job applications or materials-only requests. Use qualification feedback to refine the pages and campaigns. We do not promise a fixed volume of RFQs or a universal cost per lead.

Metalwork marketing pricing

Choose the service around your priorities

SEO for an existing small business website
From £499/month
Agreed technical SEO, content and local priorities after a website review; no replacement required
Website + local SEO
£499 · no setup fee
Defined Local Authority scope
Google Ads management
£499
Advertising spend paid directly to Google
Facebook & Instagram Ads
From £499
One agreed Meta scope; spend paid directly to Meta
Link building
From £299 management fee
Agreed research, content and outreach scope Third-party costs are additional and require approval.
Digital PR
Tailored proposal
Campaign evidence, assets and outreach requirements

Local Authority includes core website sections, up to 10 core service pages and a primary town plus up to five nearby launch areas where genuine coverage and distinct evidence justify them. Ongoing work includes 8–10 researched new pages monthly, hosting, maintenance and reporting within the agreed plan.

First month free with a three-month initial commitment. Months two and three are £499 each (£998 total for the initial three months). From month four, the ongoing website and SEO optimisation plan continues at £499/month on a monthly rolling agreement until cancelled. Trade and primary-town exclusivity are agreed before starting. After completing the initial three-month commitment and paying all outstanding fees, content and agreed assets can be handed over, with platform and transfer scope confirmed. National industrial campaigns, extensive capability libraries and integrations need separate assessment. See full package details.

GOOD TO KNOW

Questions we hear often.

Do you supply lists of procurement contacts?+

Not as part of standard inbound marketing. Databases, outbound prospecting and tender services would need a separate brief.

Can forms distinguish supply-only and installation?+

Yes. That distinction can help route requests and clarify which locations you can serve.

Who checks the drawings and quotes?+

Your team assesses technical suitability, scope and pricing. We agree the enquiry route and reporting.

YOUR AREA, YOUR OPPORTUNITY

Tell us the metalwork projects you want more of.

Share your services, working area and preferred customers. We will review the fit and reply.