Promote one clear type of work
Lead with the product and the customer it suits. A finished railing installation or made-to-measure gate gives the viewer a concrete reason to enquire. Industrial procurement needs a different brief; visual engagement alone does not show purchasing authority.
Facebook Ads for metalwork companies
Use an approved installation story, a before-and-after comparison or a short explanation from your team. State the service area, supply or installation options and next step. Support craftsmanship claims with actual detail photographs and genuine reviews.
Instagram Ads for metalwork companies
Test a Reel moving from workshop fabrication to finished installation, or a carousel showing the complete piece followed by curves, joints and finish details. Keep the project recognisable and show what your business contributed.
Use drawings only with permission, clearly label visualisations and avoid exposing client or site information. New filming is a separate production requirement; existing approved images can provide a starting point.
Qualify project fit after the first impression
Ask product type, location, approximate scope and timing. Where useful, distinguish domestic customers from contractors or specifiers and supply-only from installation. Compare an instant form with a service landing page according to how much explanation the buyer needs.
Assess available audience and placement controls against the offer. Interest targeting does not verify that someone is an architect, homeowner or procurement decision-maker. Judge the campaign through real requests and follow-up.
Review enquiries through to accepted quotes
Assign someone to respond and record qualification, surveys, quotes and outcomes. Compare creative using suitable project opportunities as well as submission cost. Organic posting, ongoing message handling and CRM automation are separate scopes.
Meta management from £499 monthly
One agreed Facebook and Instagram scope covers campaign planning, setup, copy and creative using approved assets, audience and placement management, testing, enquiry checks and reporting. Spend is paid directly to Meta. New photography, filming and substantial landing-page work are separately agreed.
