Define the work your team can take on
Agree the repairs, vehicles, locations and customer types that fit the business. A cosmetic enquiry, an accident-repair brief and a fleet request should not be judged as identical leads.
The first form should help your team decide whether to assess the vehicle, request more information or explain that a service is outside scope. It should not imply that submitting photographs confirms a repair method or price.
| Stage | What it establishes | Useful outcome |
|---|---|---|
| Initial request | Vehicle, location and broad repair need | Valid enquiries by service |
| Assessment | The workshop reviews the brief and vehicle where needed | Suitable work and next step |
| Estimate or quotation | Scope and price information have been issued | Estimates and customer response |
| Booking and completion | The job has been accepted and delivered | Booked work, completed jobs and commercial value |
Build the direct route under your brand
Organic search can develop service visibility. Google Ads can test active repair requests. Meta campaigns can showcase a defined service to a relevant audience.
We manage the agreed acquisition activity for your business. We do not distribute your campaign enquiries to a repairer panel. Drivers may independently compare shops; insurer, marketplace and professional referral sources should be recorded separately.
Ask for enough detail to start
Useful information can include make and model, approximate year, location, damaged area, the service requested and timing. Registration details or photographs can be considered where your assessment process needs them, using an appropriate setup.
Allow unsure answers. Initial forms should not request full insurance documents, identity records, payment information or access codes. Photo uploads, messaging systems and document workflows require a separate technical and data-handling scope.
Plan the response around workshop capacity
Explain who reviews requests and what the customer can expect next. An automated acknowledgement should not promise a same-day quotation, repair slot, collection or courtesy car unless that reflects the real service.
Review suitable estimates, bookings and completed jobs where reliable feedback is available. Include labour, parts, materials, capacity, management fees and media spend when assessing acquisition value. An inexpensive form submission is not necessarily profitable work.
Lead generation: a scoped channel plan
SEO starts from £499/month. Google Ads and combined Facebook and Instagram management each start from £499/month, with advertising spend paid directly to the relevant platform. Landing pages, uploads, booking tools and CRM connections are separately scoped.
Your proposal sets activity, qualification, reporting, approvals, fees and terms. We do not guarantee repair enquiries, booked jobs or a universal cost per lead.
