Choose the services before the keywords
Agree rooms, materials, minimum scope, coverage and capacity. Bathroom tiling, splashbacks, floors and commercial packages need matching messages and destinations where offered.
| Offer | Destination | Qualification |
|---|---|---|
| Bathroom tiling | Scope, preparation and projects | Room, stage and location |
| Kitchen splashbacks | Layouts and finish detail | Area and tile supply |
| Floor tiling | Materials and assessment process | Surface, format and timing |
| Commercial packages | Relevant capability and estimating route | Client role and package deadline |
Review irrelevant searches carefully
Roof tiles, tile shops, DIY, training and jobs may require exclusions for an installation business. Supply-only, repairs and cost searches depend on the actual offer. Review real search terms and enquiry quality rather than applying a blanket negative list.
Assess geographic settings against working areas and enquiry postcodes. Choose bidding, schedules and networks around the budget and observed data. We do not assume a universal daily spend, cost per job or fixed bidding recipe.
Match the page to the promise
Use actual projects, clear preparation and supply roles, verified credentials and a quote-request route. Free surveys, starting prices and rapid availability must reflect real terms. Do not advertise a generic retiling fix for every leaking shower.
Google Search campaigns are the service described here. Any Local Services Ads assessment requires current UK category and account eligibility checked separately; inclusion is not assumed.
Measure suitable work
Check agreed call and form tracking. Separate suitable contacts, surveys, quotations and accepted jobs. Include fees, spend and estimating effort. CRM connections and offline feedback require agreed scope.
£499 monthly management plus Google spend
Scope includes planning, setup, copy, keywords, targeting, conversion checks, search-term review and reporting. Management is paid monthly in advance. Cancellation requires seven calendar days’ written notice before renewal. Once work starts for a paid month, cancellation does not trigger a refund of that month’s management fee, subject to applicable rights and remedies. Spend is separate and paid directly to Google. See the management terms. Substantial pages and integrations are separately assessed.
