Lead with one genuine installation offer
A porcelain floor, bathroom transformation or patterned splashback needs relevant images and a clear next step. State accepted work and coverage rather than promoting every renovation trade.
Facebook Ads for tilers
Use an approved before-and-after sequence, project carousel or team introduction. Explain the brief, materials and your role. Free quotes, guarantees and availability need accurate terms and capacity.
Choose an instant form, relevant page or monitored message route. Ask postcode, room or project type, approximate scope and timing. Follow up about tile supply and preparation where useful. Submission does not establish a booked job.
Instagram Ads for tilers
Show a finished-room walkthrough, neat edge detail or approved project sequence with readable captions. Obtain permission for client properties and feedback. Protect private household details. Process footage should reflect actual practice and not imply a brief clip proves waterproofing or system compliance.
Separate installation advertising from sponsored tile-product content. Extensive filming, editing, organic posting and influencer arrangements require separate scope.
Qualify and measure beyond engagement
Assess available location controls and actual enquiry postcodes. Interests and demographics do not verify homeownership, buying intent or budget. The offer, questions and conversation establish fit.
Compare creatives and enquiry routes against contact, suitable projects, quotations and accepted work. Retargeting and customer-list use need appropriate data arrangements. Booking, CRM connections and automated nurture require separate scope.
Meta management from £499 monthly
One Facebook and Instagram scope covers planning, setup, copy and creative using approved assets, audiences, placements, testing and reporting. Spend is paid directly to Meta. New production, substantial pages and integrations are separately assessed.
