Buy relevant project searches
A scaffolding account can attract searches for erected access, equipment sales, tower hire, jobs or training. We research actual demand and define the services you want before deciding which searches to target.
Domestic work is not automatically low value, and commercial work is not automatically a good fit. Your margins, transport costs, hire periods, crew availability and preferred clients should guide the campaign structure.
| Theme | Landing-page message | Enquiry details |
|---|---|---|
| Domestic scaffolding | Access for the homeowner work you undertake | Site postcode, purpose and timing |
| Trade and builder projects | Local coordination and relevant project examples | Site, scope and project contact |
| Commercial scaffolding | Verified capability and commercial contact route | Project type and procurement stage |
| Temporary roofs, where offered | Specific service and assessment process | Site details and intended work |
Control geography without losing the project context
Agree a working area based on the locations your team can serve economically. Review location settings and actual enquiry postcodes rather than assume one radius suits every scaffolder.
A buyer or contractor may research a site from outside its town. We consider that buying situation when choosing location settings, exclusions and how the enquiry form qualifies the actual job location.
Review search terms and exclusions
Recruitment, wages, training, cards, equipment sales and DIY searches can need exclusions when they fall outside the campaign’s purpose. Equipment-only or tower-hire terms should be assessed against what you provide rather than blocked without review.
Match types, bids, budgets, networks and schedules are agreed and reviewed against the evidence. We do not treat a universal list of settings or a borrowed cost-per-click figure as a campaign plan.
Send clicks to a page that answers the question
Use a relevant service page with your actual working area, approved project examples, verified credentials and a clear enquiry route. A temporary-roof search should not have to navigate an unrelated catalogue to contact you.
The form captures enough information for your estimator to assess the opportunity. It should not promise a final price, erection date or technical solution before the contractor has reviewed the site and scope.
Track quotations and work where the data supports it
Measure valid calls and form submissions separately from quotes, accepted jobs and known invoiced value. Supported call tracking or offline conversion imports can be scoped with the required systems, privacy arrangements and staff process.
Campaigns can support supplier discovery and project enquiries. They do not bypass tender qualification or guarantee major framework appointments.
Google Ads management from £499/month
Ad spend is additional and paid directly to Google. The proposal defines campaign scope, tracking, landing-page work, reporting, fees and terms. Major website changes, new production and third-party software are separately identified.
Your business retains the agreed account access. We report the work and observed results without promising a fixed enquiry cost, conversion rate or volume of erected jobs.
Local Authority for scaffolding companies
Build your local presence with a website, ongoing SEO and Google Business Profile optimisation. Scaffolding companies serving homeowners, roofers, builders and local commercial projects fit our Local Authority package, with trade and primary-town exclusivity agreed before starting.
First month free. No setup fee. Initial three-month commitment. Months two and three are £499 each: £998 total for the initial three months. From month four, the website and ongoing SEO optimisation plan continues at £499/month on a monthly rolling agreement until cancelled.
- Core website sections and up to 10 core service pages, or agreed improvements to a suitable existing website.
- Your primary town plus up to five nearby genuine service areas at launch.
- 8–10 researched pages or agreed content improvements each month around relevant services, locations and project evidence.
- Google Business Profile optimisation, internal linking, technical SEO and monthly reporting.
- Hosting and maintenance included while the main plan remains active.
After completing the three-month commitment and paying outstanding fees, you retain ownership of the agreed website content and assets, with handover subject to the platform and licensing terms. Give at least seven calendar days’ written notice before renewal to cancel. After cancellation, hosting only is £20/month, or hosting with ongoing minor maintenance is £50/month; SEO and marketing stop. These are alternative support options, not additional charges while the main plan is active.
Google Ads, Facebook and Instagram Ads, link building and digital PR are optional additional services with separate fees. Advertising spend is paid directly to the relevant platform. See Local Authority details and full terms.
