Give local buyers a reason to remember the business
People viewing a project in their feed may not be searching for scaffolding that day. The advert needs to explain who you help, where you work and what makes the example relevant to a future project.
Start with your client mix and the work you want to show. Builder relationships, domestic access and commercial projects need useful context rather than an unexplained photograph of tubes and fittings.
Facebook Ads for scaffolding companies
A project image, short owner introduction or approved client testimonial can explain your working area, the services you provide and how to request an assessment. Describe the benefit to the client, such as coordination for a planned roofing project, without claiming unverified safety or availability.
Use a suitable lead form or landing page depending on the enquiry journey. Ask for the site location, project type, intended timing and contact details, with room for uncertainty. A low-cost form submission is not automatically a suitable project.
Instagram Ads for scaffolding companies
Short project walkthroughs and carousels can show the purpose of the access, the site setting and your actual role. Clear captions help non-specialists understand what they are seeing.
Use approved images and footage, with client and site permissions and appropriate rights. Your competent reviewer should approve technical wording and depicted work; marketing production should not encourage unsafe staging or treat a photograph as evidence of compliance.
Make audience choices around the actual service
We agree geographic coverage and test relevant creative rather than assume an interest label proves someone owns a property or manages a building project. Available targeting, placements and any applicable advertising requirements are reviewed for the proposed campaign.
Retargeting and customer-list audiences can be considered where the data, permissions, platform rules and sufficient audience size support them. They are not a default requirement for every local company.
Plan what happens after the click
Set a monitored enquiry destination, response responsibilities and realistic expectations. An acknowledgement can confirm receipt while your estimator checks the details. Repeated calls or automated messages are not included by default.
We report valid enquiries and known project outcomes separately from impressions, video views and clicks. Google Ads can capture active searches alongside a Meta test where budget and demand justify both.
Combined Meta management from £499/month
This is one Facebook and Instagram Ads management scope. Advertising spend is additional and paid directly to Meta. The proposal sets campaigns, agreed creative preparation, tracking, reporting and terms.
New photography, filming, extensive editing, organic posting, inbox management, CRM work and sales follow-up are separately identified where required. Enquiry volumes, project values and advertising returns cannot be guaranteed.
Local Authority for scaffolding companies
Build your local presence with a website, ongoing SEO and Google Business Profile optimisation. Scaffolding companies serving homeowners, roofers, builders and local commercial projects fit our Local Authority package, with trade and primary-town exclusivity agreed before starting.
First month free. No setup fee. Initial three-month commitment. Months two and three are £499 each: £998 total for the initial three months. From month four, the website and ongoing SEO optimisation plan continues at £499/month on a monthly rolling agreement until cancelled.
- Core website sections and up to 10 core service pages, or agreed improvements to a suitable existing website.
- Your primary town plus up to five nearby genuine service areas at launch.
- 8–10 researched pages or agreed content improvements each month around relevant services, locations and project evidence.
- Google Business Profile optimisation, internal linking, technical SEO and monthly reporting.
- Hosting and maintenance included while the main plan remains active.
After completing the three-month commitment and paying outstanding fees, you retain ownership of the agreed website content and assets, with handover subject to the platform and licensing terms. Give at least seven calendar days’ written notice before renewal to cancel. After cancellation, hosting only is £20/month, or hosting with ongoing minor maintenance is £50/month; SEO and marketing stop. These are alternative support options, not additional charges while the main plan is active.
Google Ads, Facebook and Instagram Ads, link building and digital PR are optional additional services with separate fees. Advertising spend is paid directly to the relevant platform. See Local Authority details and full terms.
