Separate blinds, shutters and other services
Start with focused search themes such as made-to-measure blinds, plantation shutters and local fitting. Split motorisation, commercial work or awnings only where you offer them and the budget supports a useful campaign. Interior window shutters need different terms from commercial security shutters.
Control relevance before increasing spend
Review search terms for jobs, training, DIY, replacement parts, cleaning and supply-only shopping where those are outside the offer. Do not automatically exclude price-related searches: someone comparing shutter costs may still be a suitable survey prospect.
Set coverage around the actual fitting route and check location reports. The right area may vary with order value and travel time; avoid promising a universal radius. Ad schedules should reflect the team's ability to respond and arrange visits.
Send visitors to the right product page
Match the landing page to the advert with relevant room photography, fitting scope, genuine reviews and clear survey information. Only advertise discounts, lead times, finance or warranties the business can substantiate and fulfil. Manufacturer relationships must be represented accurately.
Optimise for suitable enquiries
Measure successful forms and agreed contact actions. Where practical, connect qualified survey and order outcomes back to the original campaign. Review search terms, wasted enquiries and attended appointments alongside headline conversion counts.
Use messages that describe the actual offer
A shutter advert can focus on a local measuring visit, supported styles and fitting service. A blinds advert might explain made-to-measure options and a home consultation. Keep the location, product and next step consistent on the landing page; do not advertise free fitting or a promotion if the terms do not support it.
Set a budget from local evidence
Research local demand, competition and the likely value of suitable enquiries before choosing spend. We do not publish a universal cost-per-click or cost-per-survey promise. Start with an agreed test, inspect the quality and scale only where the evidence and fitting capacity support it.
Use evidence from your own installations
Show completed rooms, fitting detail, product specifications and genuine customer feedback. Explain your role if a manufacturer supplies the product and your business measures and installs it. We use only approved photographs, reviews and credentials.
Our portfolio and case studies show work for other local businesses. They are examples of our approach, not claims of results for a blind or shutter installer.
Agree the scope before starting
Google Ads management is £499/month for monthly advertising spend up to £2,000. Advertising spend is separate and paid directly to Google. Management above that spend is quoted separately.
See the full pricing and channel comparison.
Website, SEO and Google Maps in one local plan
Local Authority combines a branded website or agreed improvements to a suitable existing site, ongoing SEO and Google Business Profile optimisation. Launch scope includes up to 10 core service pages and your primary town plus up to five nearby genuine service areas. Ongoing work includes 8–10 researched pages or agreed content improvements each month, technical checks, internal linking and reporting.
First month free, then £499/month. No setup fee. Initial three-month commitment. Months two and three cost £499 each (£998 total for the initial three months). From month four the plan continues at £499/month until cancelled. Availability and the trade and primary-town exclusivity scope are agreed before starting.
After completing the initial commitment and paying outstanding fees, ownership of the agreed content and assets transfers subject to platform and licensing terms. Cancellation requires at least seven calendar days’ written notice before renewal. Hosting after cancellation is £29.99/month, or £50/month including minor maintenance; SEO and marketing stop. Compare packages and read the full terms.
